ZD集团阿尔及利亚分公司跨文化管理问题及对策研究

发布时间：2018-06-10 04:08

本文选题：跨国企业 + 跨文化管理　；参考：《江西师范大学》2017年硕士论文

【摘要】：随着中国改革开放的深入和“走出去”、“一带一路”战略的积极推进,越来越多的中国企业到国外或境外设立分支机构、投资企业和开发项目。跨国企业在经营管理过程中势必会遇到因文化差异导致的文化冲突,若处置不当,将最终影响其战略发展目标的实现。因此,如何跨越文化差异进行有效的跨文化管理对跨国企业来说意义重大。鉴于此,笔者结合ZD集团阿尔及利亚分公司的实际案例,认为需要对其跨文化管理出现的问题进行研究,论述文化差异对公司管理实践的影响并提出相应的建议和对策。本文首先介绍了国内外主要的跨文化理论和相关研究状况,阐述了研究的理论依据。通过对ZD集团有丰富海外机构工作经历和管理经验的管理人员的访谈、实施具体的案例分析,呈现了ZD集团阿尔及利亚分公司内的跨文化管理现状。通过归纳分析,指出了阿尔及利亚分公司之所以存在跨文化管理问题是由于对文化差异和跨文化管理认识不足、缺乏文化整合能力和人力资源管理水平相对落后所导致的。在此基础上,就如何改进管理提出自己的见解,建议ZD集团阿尔及利亚分公司通过树立正确的跨文化管理理念、建立共同的价值观、构建适合的企业文化、推进人力资源属地化、调整激励机制、实施有效的跨文化培训和沟通等方法来提高跨文化管理能力,进而增强企业参与国际竞争的“软实力”,促使企业在阿尔及利亚有更长远的发展。
[Abstract]:With the deepening of China's reform and opening up and "going out" and the active promotion of the "Belt and Road" strategy, more and more Chinese enterprises have set up branches abroad or abroad to invest in enterprises and development projects. In the process of management, multinational enterprises will inevitably encounter cultural conflicts caused by cultural differences. If they are not handled properly, it will ultimately affect the realization of their strategic development goals. Therefore, how to cross the cultural differences to carry on the effective cross-cultural management is significant to the multinational enterprise. In view of this, combined with the actual case of ZD Group Algeria Branch, the author thinks that it is necessary to study the problems of cross-cultural management, discuss the influence of cultural differences on the management practice of the company, and put forward corresponding suggestions and countermeasures. This paper first introduces the main cross-cultural theories and related research situation at home and abroad, and expounds the theoretical basis of the research. Through the interview with the managers of ZD Group who have rich working experience and management experience in overseas organizations, the concrete case analysis is carried out, and the cross-cultural management status of ZD Group Algeria Branch is presented. Through induction and analysis, the author points out that the problem of cross-cultural management in Algeria is caused by the lack of understanding of cultural differences and cross-cultural management, the lack of cultural integration ability and the relatively backward level of human resources management. On the basis of this, the author puts forward his own opinion on how to improve the management, and suggests that the Algerian branch of ZD Group should set up a correct concept of cross-cultural management, establish common values, and construct a suitable corporate culture. Promote localization of human resources, adjust incentive mechanism, implement effective cross-cultural training and communication methods to improve cross-cultural management ability, and then enhance the "soft power" of enterprises to participate in international competition. To promote the long-term development of enterprises in Algeria.
【学位授予单位】：江西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.92

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