苹果的创新窘境

发布时间：2018-06-13 02:17

  本文选题：苹果手机 + iPhone　； 参考：《企业管理》2017年06期

【摘要】：正吉姆·柯林斯直言"优秀是卓越的大敌",因为追求股东利益最大化的管理者势必会在实现目标的过程中不知不觉扼杀创新,没有谁愿意为不确定性买单。iP hone7的发布似乎并没有满足果粉们的预期,"创新不足"成为外界对其最大的诟病。无论是双摄像头方案,还是被取消的3.5mm耳机接口设计,亦或是冠状天线的设计,都逃不掉"拿来主义"之嫌——似乎所有的一切都昭示着曾经的技术弄潮儿苹果公司已经一去不复返。而苹果CEO库克拒绝公布iP hone7的首周销售情况,更被外
[Abstract]:Jim Collins bluntly states that "excellence is the enemy of excellence," because managers who seek to maximize shareholder interests are bound to unwittingly stifle innovation in the process of achieving their goals. No one is willing to pay for uncertainty. The release of IP hone7 does not seem to meet fans' expectations, and "lack of innovation" has become the biggest criticism. Whether it's a dual-camera solution, a cancelled 3.5mm headphone interface, or a coronal antenna, There is no escape from the idea that everything seems to show that Apple is gone. Apple CEO Tim Cook declined to report the first week of sales of the IP hone7.
【作者单位】： 重庆工商大学融智学院;
【分类号】：F416.63
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本文编号：2012209