制造企业服务衍生的价值创造机理研究

发布时间：2018-07-05 10:43

本文选题：服务衍生 + 边界识别　；参考：《管理学报》2017年12期

【摘要】：针对制造企业服务衍生时可能出现"服务悖论"的问题,在考虑服务衍生对企业成本和客户效用影响的基础上,构建了供需价值创造模型,研究了制造企业产品制造和服务衍生的最优决策,以及服务衍生对供需价值创造的影响。研究结果表明:制造企业服务衍生存在以单位生产成本度量的边界条件,当制造企业的成本在服务衍生边界内时,应实施服务衍生,为供需双方创造更高价值;反之,制造企业在边界外的决策应为不实施服务衍生,以免陷入"服务悖论"的困境。此外,制造企业若以较低的成本投入实现服务衍生,或开展能有效解决客户问题的服务衍生,都将有助于实现供需双方的价值创造。
[Abstract]:In order to solve the problem of "service paradox" in service derivation of manufacturing enterprises, a value creation model of supply and demand is constructed on the basis of considering the influence of service derivation on enterprise cost and customer utility. The optimal decision of product manufacturing and service derivation in manufacturing enterprises and the influence of service derivatives on the value creation of supply and demand are studied. The results show that: there are boundary conditions in manufacturing enterprise service derivation measured by unit production cost. When the cost of manufacturing enterprise is within the service derivative boundary, service derivation should be carried out to create higher value for both supply and demand. The decision of manufacturing enterprises beyond the boundary should not implement service derivation, so as to avoid the dilemma of "service paradox". In addition, if manufacturing enterprises realize service derivative with lower cost, or carry out service derivative which can effectively solve customer problems, it will help to realize the value creation between supply and demand.
【作者单位】：江苏大学管理学院;
【基金】：国家自然科学基金资助项目(71472077,71772080)
【分类号】：F425

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