一般化双重钻石模型改进及其与SWOT-AHP集成应用--以M市海洋工程装备产业定位为例
发布时间：2018-08-08 15:33
【摘要】：利用国际化要素替换波特钻石模型中的机遇得到改进波特钻石模型,基于态势分析法(SWOT)分析思想,进一步改进一般化双重钻石模型;在此基础上,以M市海洋工程装备产业定位为例,提出改进一般化双重钻石模型与态势分析-层次分析(SWOT-AHP)集成方法。该分析方法避免钻石模型缺乏外部机会、威胁分析的不足,弥补SWOT的分析按非此即彼方式归类界定竞争力要素的缺陷和分析设计竞争力要素缺乏理论分析范式的不足,融合SWOT-AHP方法的战略决策定量化优点。
[Abstract]:The Porter diamond model is improved by replacing the opportunity in the Porter diamond model with the internationalized elements, and the generalized dual diamond model is further improved based on the (SWOT) analysis idea of situation analysis. Taking the positioning of marine engineering equipment industry in M city as an example, an improved integration method of general dual diamond model and situation analysis-analytic hierarchy process (SWOT-AHP) is proposed. This analysis method avoids the lack of external opportunities for diamond models and the deficiency of threat analysis, and makes up for the shortcomings of SWOT analysis in classifying and defining competitive factors in either one or the other way and the lack of theoretical analysis paradigm in analyzing and designing competitiveness elements. Combining the advantages of SWOT-AHP method in strategic decision quantification.
【作者单位】： 广东石油化工学院机电工程学院;西南石油大学经济管理学院;上海航道物流有限公司;
【基金】：茂名市科技计划项目“海洋工程装备产业链的技术属性分析与茂名的产业定位研究”(201502)
【分类号】：F426.4
，
本文编号：2172224
[Abstract]:The Porter diamond model is improved by replacing the opportunity in the Porter diamond model with the internationalized elements, and the generalized dual diamond model is further improved based on the (SWOT) analysis idea of situation analysis. Taking the positioning of marine engineering equipment industry in M city as an example, an improved integration method of general dual diamond model and situation analysis-analytic hierarchy process (SWOT-AHP) is proposed. This analysis method avoids the lack of external opportunities for diamond models and the deficiency of threat analysis, and makes up for the shortcomings of SWOT analysis in classifying and defining competitive factors in either one or the other way and the lack of theoretical analysis paradigm in analyzing and designing competitiveness elements. Combining the advantages of SWOT-AHP method in strategic decision quantification.
【作者单位】： 广东石油化工学院机电工程学院;西南石油大学经济管理学院;上海航道物流有限公司;
【基金】：茂名市科技计划项目“海洋工程装备产业链的技术属性分析与茂名的产业定位研究”(201502)
【分类号】：F426.4
，
本文编号：2172224
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