浅析中国服装零售业渠道现状
发布时间：2018-09-06 13:23
【摘要】：随着电子商务全面兴起,网络零售购物以其特有的优势,得到了人们的认同,原有的零售业渠道出现了衰退的趋势。目前,我国服装业市场仍旧以零售模式为主,服装的零售地点、价格、质量、美观度都会影响营业利润。为了提高中国服装的知名度,促进企业进一步发展,必须对零售业渠道的现状进行分析,并结合实际研究未来的零售方法,构建一种新型服装经营模式。
[Abstract]:With the full rise of electronic commerce, online retail shopping with its unique advantages, has been recognized by people, the original retail channels have shown a trend of decline. At present, the clothing market of our country is still based on the retail mode. The retail location, price, quality and beauty of clothing will affect the operating profit. In order to improve the popularity of Chinese clothing and promote the further development of enterprises, it is necessary to analyze the current situation of retail channels, and combine the actual research on the future retail methods to build a new fashion management model.
【作者单位】： 福建华南女子职业学院艺术设计系;
【分类号】：F426.86;F724.2
本文编号：2226477
[Abstract]:With the full rise of electronic commerce, online retail shopping with its unique advantages, has been recognized by people, the original retail channels have shown a trend of decline. At present, the clothing market of our country is still based on the retail mode. The retail location, price, quality and beauty of clothing will affect the operating profit. In order to improve the popularity of Chinese clothing and promote the further development of enterprises, it is necessary to analyze the current situation of retail channels, and combine the actual research on the future retail methods to build a new fashion management model.
【作者单位】： 福建华南女子职业学院艺术设计系;
【分类号】：F426.86;F724.2
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