北京J汽车部件有限公司发展战略研究

发布时间：2018-09-06 16:14

【摘要】：根据中国汽车工业协会统计,2016年中国汽车产销创历史新高,全年产销量分别为2811.9万辆和2802.8万辆,进一步奠定了世界第一汽车大国的地位。于此同时,全球环境变暖,国内雾霾的笼罩,将环保这一话题提到了前所未有的高度。低排量,低污染,新能源,高科技已经成为汽车行业的必然发展趋势。汽车零部件行业是汽车产业的重要组成部分,随着汽车产业的发展,也面临着激烈的行业竞争。降低产品成本,面向环保设计已经成为本行业能否可持续发展的必要条件。汽车零部件行业面临着严峻考验,必须考虑转型升级的问题。本文基于以上考虑出发,对北京J汽车部件有限公司采取了文献研究,实地调研等方法,运用内外部环境分析,SWOT,PEST等工具,对公司的发展战略进行探讨研究。本文首先阐述了战略管理相关文献,国内外对汽车零部件行业的研究现状。概述了研究的背景,目的和方法。然后针对北京J汽车部件有限公司,以国内外汽车零部件行业的发展现状和趋势为指导,通过PEST环境分析,行业竞争性分析等对企业的外部环境进行探讨,找出公司存在的威胁和机遇。并通过对公司组织结构,公司资源,公司财务状况以及产品和客户分析等对公司内部环境进行分析,找出公司的优势和劣势。最后通过SWOT矩阵分析,探讨得出了公司的五年发展战略,销售额达到55亿元,利润率从4%提高到4.5%,薪酬增幅程度达到每年8%以上,并提出有效措施保证战略的实施进行。
[Abstract]:According to the China Association of Automobile Manufacturers, China's auto production and sales reached a record high in 2016, with annual production and sales of 28.119 million and 28.028 million respectively, further establishing the status of the world's largest auto power. At the same time, global warming, domestic haze shrouded, the topic of environmental protection has been raised to an unprecedented high. Low emission, low pollution, new energy, high-tech have become the inevitable development trend of automobile industry. Automobile parts industry is an important part of automobile industry. With the development of automobile industry, it also faces fierce competition. Reducing the cost of products and environmental-oriented design has become a necessary condition for the sustainable development of the industry. Automotive parts industry is facing a severe test, we must consider the problem of transformation and upgrading. Based on the above considerations, this paper studies the development strategy of Beijing J Automobile parts Co., Ltd by means of literature research, field investigation and other tools such as internal and external environment analysis. This paper first describes the related literature on strategic management, the domestic and foreign research status of automotive parts industry. The background, purpose and method of the research are summarized. Then, in the light of Beijing J Automobile parts Co., Ltd., under the guidance of the present situation and trend of domestic and foreign automobile parts industry, through PEST environment analysis and industry competitive analysis, the paper discusses the external environment of the enterprise. Identify threats and opportunities in the company. And through the organization structure, the company resources, the company financial situation, the product and the customer analysis and so on carries on the analysis to the company internal environment, finds out the company's superiority and the inferiority. Finally, through the analysis of SWOT matrix, the paper discusses the five-year development strategy of the company. The sales volume reaches 5.5 billion yuan, the profit rate increases from 4% to 4.5%, and the salary increase degree reaches more than 8% per year, and puts forward effective measures to ensure the implementation of the strategy.
【学位授予单位】：中国地质大学(北京)
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471;F272

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