洗护生态系统构建及其健康评价体系研究

发布时间：2018-11-04 17:32

【摘要】：在如今形势日异月更、构成复杂的社会经济环境中,企业之间传统的竞争关系正逐渐演变为商业生态系统之间的竞争,商业生态系统将重新定义及优化企业价值网上的活动,将生态系统内的资源进行整合,弥补企业竞争优势单一的缺陷,企业之间借助合作伙伴的资源来创造价值,形成共生、互生、再生的利益共同体。构建健康的商业生态系统不仅对单个企业提高竞争力及生存能力有重要作用,对我国企业的整体竞争力及国际竞争力的提升同样意义非凡。首先,从相关理论分析入手,对服装洗涤护理领域相关行业问题研究现状及生态系统、商业生态系统概念、构成及健康评价进行了梳理。基于此分析了洗护生态系统的概念、结构、内涵及运行机制,同时借鉴自然生态系统及商业生态系统健康评价相关研究成果,提出了洗护生态系统健康内涵。其次,借鉴了自然生态系统及商业生态系统评价方法,阐述了评价指标体系的建立与应用方法,依据洗护生态系统健康内涵,并充分考虑核心企业对洗护生态系统健康的影响,筛选确定了洗护生态系统健康评价体系的四个维度:可持续性、稳定性、活力、弹性;运用层次分析法,构建了健康评价层次结构,结合专家访谈、文献查阅等方法筛选出了12项二级评价指标,33项三级评价指标,并运用AHP法及Yaahp软件确定了评价指标体系内各指标所占权重,构建了洗护生态系统健康评价指标体系,提出了与之配套的AHP-多层次模糊综合评价模型。最后,借鉴自然生态系统健康等级划分标准,基于模糊综合评价法将洗护生态系统健康状态划分为理想健康、健康、亚健康、不健康、病态五个等级。运用所构建的洗护生态系统健康评价体系及评价模型,结合隶属度函数对定性与定量评价指标进行无量纲化处理,对海尔洗护生态系统健康进行了评价研究。海尔洗护生态系统健康综合得分为60.82,健康状态不理想,海尔洗护生态系统由海尔主导、以海尔为绝对核心企业搭建起来的洗护生态系统仍处于初级阶段,其它企业参与度普遍偏低,系统整体结构较为松散,仍停留在概念层面,价值输出较少,制约了系统的健康发展。
[Abstract]:In today's increasingly complicated social and economic environment, the traditional competitive relationship between enterprises is gradually evolving into competition among commercial ecosystems, which will redefine and optimize the activities of the enterprise value network. The resources in the ecosystem are integrated to make up for the single defect of the competitive advantage of the enterprises. The enterprises create value with the help of the resources of the partners and form a community of interests which is symbiotic, reciprocal and regenerated. Building a healthy business ecosystem not only plays an important role in improving the competitiveness and survivability of individual enterprises, but also plays an important role in enhancing the overall competitiveness and international competitiveness of Chinese enterprises. First of all, from the relevant theoretical analysis, the status quo and ecosystem, business ecosystem concept, composition and health evaluation of garment washing and nursing related industry issues were combed. Based on this analysis, the concept, structure, connotation and operation mechanism of wash and conservation ecosystem are analyzed. At the same time, based on the related research results of natural ecosystem and commercial ecosystem health evaluation, the health connotation of washing and protecting ecosystem is put forward. Secondly, the evaluation method of natural ecosystem and commercial ecosystem is used for reference, and the establishment and application of evaluation index system are expounded. According to the connotation of health of washing and protecting ecosystem, the influence of core enterprises on the health of washing and protecting ecosystem is fully considered. Four dimensions of ecosystem health assessment system were selected: sustainability, stability, vitality and elasticity; The hierarchical structure of health evaluation was constructed by using the analytic hierarchy process (AHP). Twelve second-grade evaluation indexes and 33 third-grade evaluation indexes were selected by the methods of expert interview and literature review. The weight of each index in the evaluation index system was determined by using AHP method and Yaahp software. The health evaluation index system of washing and protecting ecosystem was constructed, and the matching AHP- multi-level fuzzy comprehensive evaluation model was put forward. Finally, based on the fuzzy comprehensive evaluation method, the health status of washing and protecting ecosystem is divided into five grades: ideal health, sub-health, unhealthy and sick based on the standard of natural ecosystem health grade. The health evaluation system and evaluation model of washing and protecting ecosystem were used to evaluate the health of Haier washing and nursing ecosystem by using the membership function and the dimensionless treatment of qualitative and quantitative evaluation indexes. The comprehensive health score of Haier washing and protecting ecosystem is 60.82, the health condition is not ideal, Haier's washing and protecting ecosystem is dominated by Haier, and the washing and protecting ecosystem built with Haier as the absolute core enterprise is still in the primary stage. The participation of other enterprises is generally low, the overall structure of the system is relatively loose, it still stays at the conceptual level, and the value output is less, which restricts the healthy development of the system.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.6;TS973.1

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