可持续民俗时尚的商业计划书

发布时间：2018-11-04 18:02

【摘要】：本文研究了服装产业的最新趋势和消费者的需求缺口。该研究的主要目的是明确时尚创业公司的战略举措,以确保其成功发展和盈利。该项目的想法是在发展中国家生产定制的服装和配件,并将其在线销售给发达国家的客户。这些产品的独特设计灵感均来自于摩尔多瓦共和国和其他国家的传统饰品和文化遗产。本研究旨在将服装行业的创新方式和现代趋势相结合,调查了产品生产和销售的最佳市场,并确定目标客户,以及获得这些客户的方式。这项研究是基于一手和二手数据,如报告,统计,数据库,基准分析,调查等。这项研究表明日益增长的高级定制服装的需求,电子商务和创新的重要性,并展示了遵循以下趋势:如伦理,手工艺,慢时尚和民俗时尚等将获得的可持续性发展。它也证明,摩尔多瓦成为以英国为主的销售市场的加工地的原因,项目成功实施将带来如下利益,如推动发展中国家,特别是在摩尔多瓦共和国的的文化遗产项目,改善手工艺者及其家庭的生活水平,对环境和时尚产业产生积极的影响。
[Abstract]:This paper studies the latest trend of clothing industry and consumer demand gap. The main purpose of the study is to identify the strategic initiatives of fashion startups to ensure their success and profitability. The idea is to produce customised clothing and accessories in developing countries and sell them online to customers in developed countries. These products are unique design inspiration from the Republic of Moldova and other countries of traditional jewelry and cultural heritage. The purpose of this study is to combine the innovative ways of garment industry with modern trends, to investigate the best market for product production and sales, and to determine the target customers and the ways to obtain them. The study is based on primary and secondary data such as reporting, statistics, databases, baseline analysis, surveys, etc. The study shows the growing demand for couture, the importance of e-commerce and innovation, and shows the sustainability of trends such as ethics, craftsmanship, slow fashion and folklore fashion. It also attests to the reasons why Moldova has become a processing place for the British-based marketing market, and that the successful implementation of the project will bring benefits such as the promotion of cultural heritage projects in developing countries, particularly in the Republic of Moldova, Improving the living standards of craftsmen and their families has a positive impact on the environment and fashion industries.
【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F416.86

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