沈阳JMZZ公司发展战略研究
发布时间：2018-11-20 17:23
【摘要】：沈阳JMZZ公司的主营业务是生产精密铸造产品。精密铸造业是制造业的基础,是国家重要的基础性产业。经过多年的发展,我国的精密铸造业已经取得巨大的进步,但和发达国家相比依然有明显的差距。要缩小差距,提高我国精密铸造业的整体水平,企业就要有良好的顶层设计和发展战略。沈阳JMZZ公司是国内精铸行业的典型代表,具有显著的行业特征,本文研究对象是该公司的发展战略,研究目的是为了解决阻碍该企业发展的各种问题,选择适合企业发展的战略措施,使企业在市场竞争中获得比较优势和比较利益,促进企业可持续发展。本文从企业发展战略基本理论出发,对沈阳JMZZ公司目前的现状和存在的问题进行了深入地梳理和分析,运用战略分析工具,对公司发展面临的优势和劣势、机遇和挑战进行了深入的研究,依据分析结果,结合沈阳JMZZ公司愿景和发展目标,确定了该企业的总体战略、竞争战略和职能战略,并制定了战略实施的保障措施,以保证战略的实际执行效果。本论文的研究从实际的商业环境出发,在企业发展战略问题上作了积极的探索,对提升沈阳JMZZ公司的核心竞争力与团队建设能力具有一定的指导意义,也为精铸行业的发展战略选择提供一些新的思路。
[Abstract]:Shenyang JMZZ Company's main business is the production of precision casting products. Precision foundry industry is the foundation of manufacturing industry and an important foundational industry of our country. After years of development, China's precision foundry industry has made great progress, but compared with developed countries, there is still a clear gap. In order to narrow the gap and improve the overall level of precision foundry industry in China, enterprises should have a good top-level design and development strategy. Shenyang JMZZ Company is a typical representative of the domestic investment casting industry, which has remarkable industry characteristics. The research object of this paper is the development strategy of the company. The purpose of the research is to solve the various problems that hinder the development of the enterprise. In order to make the enterprises gain comparative advantage and comparative benefit in the market competition and promote the sustainable development of enterprises, we should choose the strategic measures suitable for the development of enterprises. Based on the basic theory of enterprise development strategy, this paper analyzes the present situation and existing problems of Shenyang JMZZ Company, and applies strategic analysis tools to analyze the advantages and disadvantages faced by the company in its development. On the basis of the analysis results, combined with the vision and development goal of Shenyang JMZZ Company, the overall strategy, competition strategy and function strategy of the enterprise are determined, and the guarantee measures for the implementation of the strategy are made. To ensure the actual implementation of the strategy. The research of this paper is based on the actual business environment, and makes a positive exploration on the strategic issues of enterprise development, which has certain guiding significance to enhance the core competitiveness and team building ability of Shenyang JMZZ Company. Also for the investment casting industry development strategy choice to provide some new ideas.
【学位授予单位】：沈阳理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.4;F272
本文编号：2345520
[Abstract]:Shenyang JMZZ Company's main business is the production of precision casting products. Precision foundry industry is the foundation of manufacturing industry and an important foundational industry of our country. After years of development, China's precision foundry industry has made great progress, but compared with developed countries, there is still a clear gap. In order to narrow the gap and improve the overall level of precision foundry industry in China, enterprises should have a good top-level design and development strategy. Shenyang JMZZ Company is a typical representative of the domestic investment casting industry, which has remarkable industry characteristics. The research object of this paper is the development strategy of the company. The purpose of the research is to solve the various problems that hinder the development of the enterprise. In order to make the enterprises gain comparative advantage and comparative benefit in the market competition and promote the sustainable development of enterprises, we should choose the strategic measures suitable for the development of enterprises. Based on the basic theory of enterprise development strategy, this paper analyzes the present situation and existing problems of Shenyang JMZZ Company, and applies strategic analysis tools to analyze the advantages and disadvantages faced by the company in its development. On the basis of the analysis results, combined with the vision and development goal of Shenyang JMZZ Company, the overall strategy, competition strategy and function strategy of the enterprise are determined, and the guarantee measures for the implementation of the strategy are made. To ensure the actual implementation of the strategy. The research of this paper is based on the actual business environment, and makes a positive exploration on the strategic issues of enterprise development, which has certain guiding significance to enhance the core competitiveness and team building ability of Shenyang JMZZ Company. Also for the investment casting industry development strategy choice to provide some new ideas.
【学位授予单位】：沈阳理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.4;F272
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