全靠“换色”提气:手机行业可能已陷入创新困境
发布时间：2018-12-14 15:31
【摘要】：正进入到2017年,手机厂商纷纷在智能手机的颜色上大做文章。最典型的表现就是不断推出新的手机颜色。这背后到底意味着什么?日前,苹果直接在自家官网以及天猫自营店开启了iPhone7红色版手机的预售。虽说红色版iPhone7的确引发了一定的关注,但是真正购买的用户却没有官方预料中那么多,这似乎表明,除了"换色"之外,手机行业正在陷入创新困境。
[Abstract]:As 2017 enters, mobile phone makers are making a fuss about the color of smartphones. The most typical performance is the continuous introduction of new phone colors. What does that mean behind this? A few days ago, Apple launched the red version of the iPhone7 phone directly on its own website and Tmall's own store. While the red version of iPhone7 does attract some attention, the number of users who actually buy it is not as large as officials expect, suggesting that the mobile phone industry is struggling with innovation in addition to "changing colors."
【分类号】：F426.63
本文编号：2378873
[Abstract]:As 2017 enters, mobile phone makers are making a fuss about the color of smartphones. The most typical performance is the continuous introduction of new phone colors. What does that mean behind this? A few days ago, Apple launched the red version of the iPhone7 phone directly on its own website and Tmall's own store. While the red version of iPhone7 does attract some attention, the number of users who actually buy it is not as large as officials expect, suggesting that the mobile phone industry is struggling with innovation in addition to "changing colors."
【分类号】：F426.63
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