盘锦辽河油田天意石油装备公司发展战略研究

发布时间：2019-06-20 00:09

【摘要】：盘锦辽河油田天意石油装备有限公司成立于2002年,是国际上少有的钻机顶驱生产商,近年来多次获得辽宁省品牌产品和著名商标称号。但随着经济下行压力的增大,国内、国际需要降低,企业的发展同样面临着前所未有的困难。本文一方面运用公司战略管理的理论,通过收集大量资料和系统的分析,制定出天意石油装备有限公司未来的发展战略和目标,提高天意石油装备公司面对行业越来越激烈的竞争能力;另一方面从宏观环境、行业环境、企业资源、企业能力方面对天意石油装备公司所处的内、外部环境进行了分析,为制定天意石油装备公司发展战略奠定基础;第三,根据前面的分析确认其自身所具有的相对竞争优势、劣势、机遇和挑战(SWOT分析),为公司扬长避短,选择适合自身经营的发展战略提供依据;第四,通过理论联系实际的分析,确定天意石油装备公司发展战略的目标及发展战略的选择原则,进而提出了以差异化战略为主,技术创新战略和人才战略为辅的战略选择。最后对天意石油装备公司发展战略的实施保障措施进行了探讨。本文不仅对于天意石油装备有限公司进行战略选择提供了参考意见,对于装备制造行业的其他公司的经营发展也提供了有益的借鉴,具有深远的意义。
[Abstract]:Panjin Liaohe Oilfield Tianyi Petroleum equipment Co., Ltd. was established in 2002, is the international few drilling rig top drive manufacturer, in recent years has won the Liaoning Province brand product and the famous trademark title many times. However, with the increase of economic downward pressure, the domestic and international needs are reduced, and the development of enterprises is also facing unprecedented difficulties. On the one hand, this paper uses the theory of strategic management of the company, through the collection of a large number of data and systematic analysis, to formulate the future development strategy and objectives of Tianyi Petroleum equipment Co., Ltd., and improve the competitiveness of Tianyi Petroleum equipment Company in the face of more and more fierce competition in the industry. On the other hand, this paper analyzes the internal and external environment of Tianyi Petroleum equipment Company from the aspects of macro environment, industry environment, enterprise resources and enterprise capability, which lays the foundation for the formulation of the development strategy of Tianyi Petroleum equipment Company. Thirdly, according to the previous analysis, it confirms its own relative competitive advantages, disadvantages, opportunities and challenges (SWOT analysis), which provides the basis for the company to develop its strengths and avoid its weaknesses and choose the development strategy suitable for its own operation. Fourth, through the analysis of theory and practice, the goal of development strategy and the selection principle of development strategy of Tianyi Petroleum equipment Company are determined, and then the strategic choice is put forward, which is mainly based on differentiation strategy and supplemented by technological innovation strategy and talent strategy. Finally, the implementation of the development strategy of Tianyi Petroleum equipment Company is discussed. This paper not only provides a reference for the strategic choice of Tianyi Petroleum equipment Co., Ltd., but also provides a useful reference for the management and development of other companies in the equipment manufacturing industry, which is of far-reaching significance.
【学位授予单位】：沈阳理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.4;F272

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