北京国电龙源环保工程有限公司发展战略研究

发布时间：2019-07-03 11:20

【摘要】：现阶段中国环保产业正处于政府大力扶持、利好政策不断出台、市场前景广阔、新型技术要求高的阶段。而环保产业本身是一个跨专业、跨区域的综合性较差学科,加之在中国发展较为滞后,环保产业中许多领域正处于大力探索、不断创新阶段。因此,由于最初市场监管合理性差、准入门槛低、产品价格透明程度低、行业利润丰厚等特点使得一时间涌现出诸多的环保企业。而北京国电龙源环保工程有限公司(以下简称为“龙源环保”)作为中国国电集团公司下属企业,从公司建立伊始直至目前都处于行业翘楚之地。然而,鉴于环保产业的巨大发展前景和诸多潜在竞争力,如果龙源环保想要继续保持行业龙头的地位,甚至占领更多的市场份额,就必须紧随时代步伐、落实相关政策、深入分析自身优劣势、制定出一套较之目前更加科学严谨的战略方针并坚决贯彻。本文首先对中国国电集团公司、国电科技环保集团股份有限公司、龙源环保的公司背景、主营业务范围、组织构成、市场占比、发展战略等情况进行初步介绍,进而借鉴PEST分析模型对龙源环保所处宏观环境(政治环境、经济环境、社会环境、技术环境)进行分析;借鉴波特五力分析模型(同行业内现有竞争者的竞争能力、潜在竞争者进入的能力、替代品的替代能力、供应商的讨价还价能力、购买者的讨价还价能力)对公司所处微观环境进行分析;随后借鉴SWOT战略分析模型对龙源环保管理战略(优势、劣势、机会、挑战)进行分析,最后对可行性战略进行整合分析,提出了适宜龙源环保未来10年(2018年—2027年)发展的新型优化战略——“双百,五化”。最后,为了保证该战略能够在实践中经得起考验,战略各部分内容都得以顺利实施,本文就优化战略具体落实方面从时间、空间、目标、内容等几个角度做出了明确规划,以实现将龙源环保发展为全国第一、世界一流的秉承可持续发展原则的环保企业。
[Abstract]:At present, China's environmental protection industry is in the stage of strong government support, favorable policies continue to be issued, market prospects are broad, new technology requirements are high. However, the environmental protection industry itself is a cross-professional, cross-regional comprehensive poor discipline, coupled with the lagging development in China, many fields of the environmental protection industry are in the stage of vigorous exploration and continuous innovation. Therefore, due to the poor rationality of market supervision, low entry threshold, low transparency of product prices and rich profits in the industry, many environmental protection enterprises have emerged at a time. Beijing Guodian Longyuan Environmental Protection Engineering Co., Ltd. (hereinafter referred to as "Longyuan Environmental Protection"), as a subsidiary of China Guodian Group Co., Ltd., has been in the forefront of the industry from the beginning of the establishment of the company. However, in view of the great development prospect and many potential competitiveness of the environmental protection industry, if Longyuan environmental protection wants to maintain the leading position of the industry and even occupy more market share, it must follow the pace of the times, implement the relevant policies, deeply analyze its own advantages and disadvantages, formulate a set of more scientific and rigorous strategic policies and resolutely implement them. This paper first introduces the background, main business scope, organization composition, market proportion and development strategy of China Guodian Group Company, Guodian Science and Technology Environmental Protection Group Co., Ltd., Longyuan Environmental Protection Group Co., Ltd., and then analyzes the macro environment (political environment, economic environment, social environment, technical environment) of Longyuan environmental protection by using PEST analysis model for reference. Referring to Porter's five-force analysis model (the competitiveness of the existing competitors in the same industry, the ability of potential competitors to enter, the substitution ability of substitutes, the bargaining power of suppliers, the bargaining power of purchasers), this paper analyzes the micro environment of the company. Then, using SWOT strategic analysis model for reference, this paper analyzes Longyuan's environmental protection management strategy (advantages, disadvantages, opportunities, challenges). Finally, it integrates and analyzes the feasible strategy, and puts forward a new optimization strategy suitable for Longyuan environmental protection development in the next 10 years (2018-2027). Finally, in order to ensure that the strategy can stand the test in practice, all parts of the strategy can be successfully implemented, this paper makes a clear plan from the aspects of time, space, goal, content and so on, in order to realize the development of Longyuan environmental protection as the first environmental protection enterprise in the country and the world class environmental protection enterprise adhering to the principle of sustainable development.
【学位授予单位】：华北电力大学(北京)
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.61;F272

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