ICTs、社交媒体、电子商务和品牌信任对龙舌兰酒出口业绩的影响

发布时间：2023-04-29 16:43

　　

【文章页数】：74 页

【学位级别】：硕士

【文章目录】：
Abstract
Chapter1 Introduction
    1.1 Background& Motivation
    1.2 Problem Statement,Justification and Rationale
    1.3 Research Objective,Questions& Purpose of the Study
Chapter2 Literature Review
    2.1 Agave’s Industry
    2.2 Tequila
        2.2.1 Regulatory Institutions
        2.2.2 Exports
    2.3 E-commerce
        2.3.1 Theories of E-commerce
        2.3.2 Relationships and Actors in E-commerce
        2.3.3 E-commerce and International Sales
        2.3.4 Previous Studies
    2.4 Information and Communication Technologies(ICT)
        2.4.1 Use of E-mail,Webpage and Other ICT in Latin America
        2.4.2 ICT vs Social Media
    2.5 Social Media
        2.5.1 Social Media and Purchase Intentions
    2.6 Brand Trust
        2.6.1 Brand Trust and its Effect in Business
Chapter3 Research Model and Hypothesis Development
    3.1 Research Model
    3.2 Research Hypothesis
        3.2.1 Specific Hypothesis
Chapter4 Research Methodology
    4.1 Research Philosophy, Approach, Method, and Nature
    4.2 Temporal& Geographical Scope
    4.3 Population,Sampling and Data Collection
    4.4 Measures
    4.5 Techniques for Data Analysis and Ethical Considerations
    4.6 Similar Studies
Chapter5 Results and Analysis
    5.1 Frequency Analysis& Variables Correlation
    5.2 Linear Regression – Hypothesis 1 & 2
    5.3 Binary Logistic Regression– Hypothesis3 & 4
Chapter6 Discussion and conclusion
    6.1 Discussion
    6.2 Conclusion
        6.2.1 Implications of the Study
        6.2.2 Limitations and Future Research Indications
References
Appendix
Acknowledgments



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