基于消费者效用的耐用品企业租赁定价问题研究

发布时间：2018-01-01 17:07

本文关键词：基于消费者效用的耐用品企业租赁定价问题研究　出处：《西南交通大学》2013年博士论文　论文类型：学位论文

【摘要】：耐用品经济作为国民经济的重要组成部分,为微观经济理论研究者提供了大量值得研究的问题。在我国,随着经济的飞速发展,耐用品企业的供给能力和消费者的消费能力都显著提升。人们对耐用品的消费经历了从低端到高端,从“老四件”到“新四件”,再到家用轿车以及商品房等高档耐用消费品的发展历程。现在,我国汽车产销量已经连续几年占据世界第一的位置。虽然我国耐用品产业在过去三十多年中取得了辉煌的成绩,但在新的时期,耐用品产业的市场环境正在发生复杂而深刻的变化,一些新现象和新问题也不断出现,值得我们持续关注和研究。比如,长期以来,我国新车主要是通过销售方式营销的,但这种状况正在发生变化。2009年12月18日,东风日产“易租车”正式露面,“易租车”品牌服务是东风日产以其专营店服务网络和服务能力为支撑的、针对其购车客户或潜在的购车客户提供的汽车租赁服务。在2010年,一汽-大众奥迪、北京奔驰以及宝马汽车等豪车品牌也相继进军汽车租赁市场。另外,随着社会生产力水平的提升,大多数耐用品的供给由短缺逐步转变为过剩,消费者的选择权力越来越大,因此不同类型消费者在购物选择时行为的差异性也明显地表现出来。针对我国耐用品产业出现的新现象和新问题,本文从消费者效用角度出发,以新耐用品租赁问题为研究对象,研究单一产品与多产品系列、信息对称与信息不对称以及垄断与寡头竞争时的相关问题。全文由五个部分和结论与展望部分组成。 (1)本文的研究意义和国内外的研究现状。在本部分,首先分析了现实耐用品市场环境的变化趋势,指出了本文的研究背景和意义；随后,较为全面地回顾了国内外有关耐用品问题研究的成果,并指出了已有研究中存在的有待进一步深入研究的问题,同时介绍了论文的研究目标和研究的基本内容。 (2)耐用品企业租赁单一耐用品时的定价问题研究。在本部分的研究中,首先从效用角度出发,通过消费者租赁选择行为分析,得到不同类型消费者的租赁情况。随后,运用动态规划思想,研究了耐用品企业在两个周期上的定价决策问题。在此基础上,进一步研究了耐用品企业租赁时如何处理旧耐用品对新耐用品替代竞争影响的问题等。 (3)耐用品企业租赁两种不同质量耐用品时的定价问题研究。本部分考虑耐用品企业同时租赁两种不同质量的新耐用品,因此在第二期时,消费者将有四种不同质量的耐用品可选择。通过对消费者租赁选择行为的分析,得到不同质量价格组合的耐用品自动将消费者分为不同类型群体组合的结论。随后,研究了耐用品企业的最优租赁定价决策问题并分析其特征。 (4)信息不对称时耐用品企业租赁定价问题研究。本部分考虑耐用品企业与消费者对旧耐用品质量信息不对称,且新耐用品租赁价格在两个周期上动态变化时,研究了耐用品企业租赁与逆向选择的问题。在此基础上,对研究的问题进一步进行了算例分析。 (5)双寡头耐用品企业租赁定价问题研究。本部分考虑两个耐用品租赁企业拥有较大的市场话语权,且他们向消费者提供的产品质量不同时,研究了双寡头耐用品租赁企业在两周期上动态博弈的问题。在此基础上,通过MATLAB仿真,进一步分析了耐用度以及竞争强度对双寡头耐用品企业博弈均衡的影响。
[Abstract]:Durable goods economy as an important part of the national economy, provide a lot of problems worthy of study for the study of micro economic theory. In our country, with the rapid development of economy, durable goods enterprises supply capacity and consumer ability are significantly improved. People of durable goods consumption experienced from low-end to high-end, from "fourth" to "new", and then to the family car and real estate and other high-end consumer durable goods development. Now, China's automobile production and sales has for several years to occupy the first position in the world.
Although China's durable goods industry in the past thirty years has made brilliant achievements, but in the new period, durable goods industry market environment is undergoing complex and profound changes, some new phenomena and new problems are emerging, worthy of our continued attention and research. For example, for a long time, China's new car is mainly by way of selling marketing, but this situation is changing.2009 in December 18th, Dongfeng Nissan "easy car" official, "easy car" brand service is Nissan franchise stores to its service network and service capabilities to support, according to the Car Buying customer or potential Car Buying provide in car rental services. In 2010, FAW - Volkswagen Audi, Beijing Benz and BMW and other luxury car brands have also entered the car rental market. In addition, with the level of social productivity, the most durable goods for The shortage of consumers is becoming more and more power from shortage to excess. Therefore, the behavioral differences between different types of consumers are obvious.
According to the new situation and problems of our goods industry appeared resistant, this article from the perspective of consumer utility, with new durable goods leasing problem as the research object, research on single product and multi product series, symmetric information and asymmetric information and the related question of monopoly and oligopoly competition when the problem. The thesis consists of five parts and the conclusion and prospect part.
(1) the significance of the study and the status of the research at home and abroad.
In this part, firstly analyzes the change trend of durable goods market environment, points out the research background and significance; then, comprehensively reviews the results of research on the problem of durable goods at home and abroad, and points out the further research of the problems existing in the research, and introduces the basic contents and objectives the Research of this dissertation.
(2) study on pricing of durable goods for durable goods in durable goods enterprises.
In the present study, first of all from the utility perspective, through consumer behavior analysis by leasing leasing options, different types of consumers. Subsequently, the use of dynamic programming of durable goods enterprises in the two cycle of the pricing decision problem. On this basis, further research on how old durable goods of new resistance the effects of competition issues such as alternative products processing durable goods leasing companies.
(3) a study on the pricing of two durable goods and durable goods for durable goods enterprises.
This part considers the durable goods enterprises at the same time lease of two different quality of new durable goods, so in the second stage, consumers will have four kinds of durable goods of different quality can be selected. Through the analysis of consumer lease choice behavior, different combination of quality and price of durable goods will be automatically divided into combination of different types of consumer groups conclusion study on the resistance. Then, optimal lease pricing decision problem goods enterprises and analyzes its characteristics.
(4) research on renting pricing of durable goods enterprises when information asymmetry is asymmetric.
This part considers the enterprise and the consumer durables goods quality of the old resistance of asymmetric information, and the new durable goods rental price changes in the two periods, the durable goods leasing companies and the adverse selection problem. On the basis of further research problems is analyzed.
(5) research on renting pricing of duopoly durable goods enterprises.
This part considers two durable goods leasing companies have a larger market right to speak, and they offer the consumer product quality at the same time, the duopoly durable goods leasing companies in the two period dynamic game problem. On this basis, through the MATLAB simulation, further analysis of the durability and strength of competition influence enterprise game activities the resistance equilibrium of duopoly.

【学位授予单位】：西南交通大学
【学位级别】：博士
【学位授予年份】：2013
【分类号】：F426.471;F832.49

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