外资银行在华发展战略研究

发布时间：2018-01-14 13:25

本文关键词：外资银行在华发展战略研究　出处：《华中科技大学》2007年硕士论文　论文类型：学位论文

【摘要】： 外资银行在中国的发展战略是与中国改革开放的步伐紧密相连的,随着中国政治经济环境的不断变迁,外资银行也在不停探索在中国的发展道路。2006年12月11日,中国履行对WTO承诺,银行业对外资银行全面开放,在这样的形势下,外资银行将面临怎样的市场环境?相应的战略又该如何制定呢?对上述问题的回答正是本论文的研究目的。本文依据的理论主要为战略管理理论,使用的分析工具主要是SWOT分析矩阵。笔者以外资银行的角度为出发点,对全面开放后的在华外资银行可能采取的竞争战略进行了分析和研究。文章首先简要回顾了外资银行在华的发展历史及战略特点,接着分析了外资银行在华发展的外部环境和内部条件,然后根据SWOT分析框架,着重分析了外资银行在华发展其自身所具备的竞争优势和竞争劣势,以及外部环境所提供的发展机会和面临的威胁,绘制SWOT分析矩阵得出四组战略组合(SO、WO、ST、WT),通过进行战略组合分析得出外资银行在华发展可能选择的发展战略。不同的外资银行由于自身条件的不同以及对环境适应的能力不同,所选择的战略也各不相同,本文按照外资银行类型的不同推荐了各自不同的适宜发展的战略,对众多外资银行在中国发展战略的研究做到既有共性又有个性特点。文章的最后对战略的实施对策结合具体案例进行了探讨,论证了战略实施的合理性和可行性。
[Abstract]:The development strategy of foreign banks in China is closely linked with the pace of China's reform and opening up, with the continuous changes of China's political and economic environment. Foreign banks are also constantly exploring the way to develop in China. In December 11th 2006, China fulfilled its commitment to WTO and the banking industry was fully open to foreign banks. What kind of market environment will foreign banks face? How should the corresponding strategy be formulated? The answer to the above question is the purpose of this thesis. This paper is based on the theory of strategic management, the use of analysis tools is mainly SWOT analysis matrix. The author from the perspective of foreign banks as the starting point. This paper analyzes and studies the possible competitive strategy of foreign banks in China after full opening. This paper first reviews the history and strategic characteristics of foreign banks in China, then analyzes the external environment and internal conditions of the development of foreign banks in China, and then according to the SWOT analysis framework. This paper mainly analyzes the competitive advantages and disadvantages of foreign banks in China, as well as the development opportunities and threats that the external environment provides. The SWOT analysis matrix was drawn and four strategic combinations were obtained. Through the strategic combination analysis, the development strategy that foreign banks may choose in China is obtained. Different foreign banks have different ability to adapt to the environment because of their own conditions. According to the different types of foreign banks, this paper recommends different strategies for appropriate development. Research on the development strategy of many foreign banks in China to achieve both general and individual characteristics. Finally, the implementation of the strategy combined with specific cases were discussed. The rationality and feasibility of strategic implementation are demonstrated.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：F832.2

【引证文献】