方正证券转型期业务发展战略研究

发布时间：2018-01-20 01:43

本文关键词： 发展战略资本中介资产管理通道业务　出处：《湖南大学》2013年硕士论文　论文类型：学位论文

【摘要】：中国证券市场的发展从20世纪90年代初上海和深圳证券交易所先后成立,至今已经历20多年的曲折发展,各项监管措施不断完善,各种市场参与要素也逐渐发展成熟,我国证券公司的资本实力和经营水平也有了彻底改变。但随着中国加入WTO, QFII进入国内资本市场脚步逐步地加快、网上交易的盛行和浮动佣金制的实行和现代信息技术的高速发展,我国证券市场环境发生了根本性变化,传统证券经纪业务模式面临前所未有的挑战,面对外部环境的恶化和中国金融改革开放后外资券商咄咄逼人的态势,券商如何强化自身的生存和发展能力,如何实施适合的发展战略来面对市场经营困境,是摆在全国券商面前急需解决的重要课题。在这种背景下,本文以方正证券的业务发展战略的制定与实施为研究主题。首先通过PEST和波特五力模型,对企业所处的宏观环境和行业环境进行了分析,得出方正证券面临的机遇和挑战：然后通过企业的资源和能力进行分析总结出企业的优势、劣势；基于以上分析,设计出企业业务发展的战略方向和方法。最后分别从品牌建设、内部管理制度、业务及盈利模式的创新以及企业文化等方面做出了具体分析,为企业业务发展战略实施制定保障体系。全文通过对方正证券内外部环境的分析和对战略的制定、实施和保障做了详细的剖析,可以有效地帮助公司盈利目标的实现,为公司的战略决策提供一定的依据,这对方正证券公司实现从优秀到卓越的发展战略具有一定的意义。
[Abstract]:The development of China's securities market has been established since the beginning of 1990s in Shanghai and Shenzhen stock exchanges, and has experienced more than 20 years of tortuous development, various regulatory measures continue to improve. All kinds of market participation factors have also gradually developed and matured, and the capital strength and management level of Chinese securities companies have also changed completely. However, with China's entry into WTO. With the rapid entry of QFII into the domestic capital market, the prevalence of online trading, the implementation of floating commission system and the rapid development of modern information technology, the environment of China's securities market has undergone fundamental changes. The traditional securities brokerage business model is facing unprecedented challenges. Facing the deterioration of external environment and the aggressive situation of foreign securities companies after China's financial reform and opening up, how to strengthen their own survival and development ability. How to implement the suitable development strategy to face the predicament of market management is an important issue that needs to be solved urgently in front of the national securities companies. In this context, this paper focuses on the formulation and implementation of the business development strategy of Fang Zheng Securities. Firstly, through the PEST and Porter five Force Model. The macro environment and industry environment of the enterprise are analyzed, and the opportunities and challenges faced by Fangzheng Securities are obtained. Then, the advantages and disadvantages of the enterprise are summed up through the analysis of the resources and capabilities of the enterprise; Based on the above analysis, the strategic direction and method of business development are designed. Finally, the specific analysis is made from the aspects of brand building, internal management system, business and profit model innovation and corporate culture. To establish a guarantee system for the implementation of business development strategy. Through the analysis of the internal and external environment and the detailed analysis of the formulation, implementation and guarantee of the strategy, the full text can effectively help the company to achieve its profit goal. It is of significance for the company to realize the development strategy from excellence to excellence.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F832.39

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