HT证券公司投资银行业务发展战略研究

发布时间：2018-01-25 02:17

本文关键词： HT证券投资银行发展战略　出处：《云南师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：HT证券投资银行事业总部设立于2004年,主要为客户提供一级市场融资等各类服务,业务范围覆盖IPO辅导，增发、配股，公司债券的保荐、承销，企业兼并重组等财务顾问业务，私募债券，新三板业务等。我国国民经济多年的持续增长，为我国资本市场形成和发展提供了坚实基础，多年来形成了一定规模。未来经济的持续增长预期，为我国资本市场的深入发展以及结构性调整带来了良好的环境。资本市场的持续发展为证券公司的生存和发展奠定了良好的基础。作为中小券商的HT证券，排名一直靠后且有持续下降持趋势，且投资银行业务一直处于弱势地位。近期股市低迷，资本市场寒潮袭来，但另一方面，资本市场创新的呼声日益高潮，相关部门也在积极推动券商创新业务。IPO发审制度的持续改革，公司债的扩容，场外市场业务即将全面推开，中小企业私募债也正在普及，资产证券化在停滞多年后已经重启。对于中小券商来说，这无疑是一次机遇。本文通过对投资银行业务的全面分析，找出HT证券投资银行业务的战略定位：“以点带面”的拉动式战略，具体来说，就是以创新业务为突破口，以传统业务为依托，在一个相对较长的时间内逐步形成公司的投资银行业务品牌。提出实现战略的组织模式，即“大业务部门+团队”模式，通过优化组织结构以及制度建设，实现战略目标。本文拟通过重新定位投行战略以及组织模式设计，，力争公司在投资银行业务开展方面取得突破。同时对中小券商在新形势下找准定位，谋求大券商合围下的生存之道具有借签意义。
[Abstract]:HT Securities Investment Bank headquarters was established in 2004, mainly to provide customers with first-level market financing and other services, business scope covered IPO guidance, issuance, rights, corporate bonds recommendation, underwriting. Corporate mergers and restructuring and other financial advisory business, private bonds, new third board business and so on. The sustained growth of our national economy for many years provides a solid foundation for the formation and development of our country's capital market, and for many years it has formed a certain scale and the expectation of sustained economic growth in the future. The sustainable development of capital market has laid a good foundation for the survival and development of securities companies. HT securities, as a small and medium-sized securities companies, has been behind the ranking and has a continuing downward trend, and investment banking business has been in a weak position. Recent stock market downturn, the capital market cold hit, but on the other hand. The voice of capital market innovation is increasingly high, the relevant departments are also actively promoting the continuing reform of the securities firms' innovative business. IPO issuance and review system, the expansion of corporate debt, the over-the-counter market business will be fully open. Small and medium-sized private equity debt is also spreading, asset securitisation has resumed after years of stagnation, for small and medium-sized brokers, this is undoubtedly an opportunity. Through the comprehensive analysis of investment banking business, this paper finds out the strategic orientation of HT securities investment bank business: "point to face" pull strategy, specifically, to innovate business as a breakthrough. Based on the traditional business, the investment banking brand of the company is gradually formed in a relatively long period of time. The organizational mode of realizing the strategy, that is, the "big business department team" model, is put forward. Through the optimization of the organizational structure and system construction, achieve strategic objectives. This paper intends to reposition the investment bank strategy and organizational model design, and strive to achieve a breakthrough in investment banking business development. At the same time, small and medium-sized securities companies in the new situation to find the correct positioning. Seeking large securities companies around the survival of props have signalling significance.
【学位授予单位】：云南师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.39;F832.2

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