汇丰银行在华个人零售业务发展战略研究

发布时间：2018-01-31 21:52

本文关键词： 汇丰银行个人零售业务发展战略本土化忠诚度　出处：《苏州大学》2013年硕士论文　论文类型：学位论文

【摘要】：2006年我国银行业全面对外开放，同时随着中国经济的不断发展，居民收入水平的不断提高，中国成为外资银行发展个人零售业务的目标。而国内的各中资银行也把个人零售银行业务视为重点业务。汇丰银行是在华发展个人零售业务的外资银行之一，凭借优质的服务，汇丰银行赢得了许多客户的信赖。本文以汇丰银行为例，分析了汇丰银行个人零售业务近些年来在华发展的自身情况，，也分析了汇丰银行在华个人零售业务发展的一般环境、行业竞争环境和主要竞争对手。通过将汇丰银行在华个人零售业务同中资银行和外资银行的比较，找出汇丰银行在华个人零售业务发展的优势和劣势，以及其面临的外部机遇和威胁。在此分析比较的基础上提出了汇丰银行在华个人零售业务发展的战略目标——成为在华发展个人零售业务的外资银行的同业领跑者，并提出了相应的战略和建议。
[Abstract]:In 2006, China's banking industry was fully open to the outside world. At the same time, with the continuous development of China's economy, the level of residents' income has been continuously improved. China has become a target for foreign banks to develop their retail businesses. HSBC is one of the foreign banks developing personal retail business in China. With its excellent service, HSBC has won the trust of many customers. This paper takes HSBC as an example. This paper analyzes the personal retail business development of HSBC in China in recent years, and also analyzes the general environment, industry competition environment and main competitors of HSBC personal retail business development in China. By comparing the individual retail business of HSBC in China with that of Chinese banks and foreign banks, we can find out the advantages and disadvantages of the development of HSBC's retail business in China. On the basis of the analysis and comparison, this paper puts forward the strategic goal of HSBC's personal retail business development in China-to become the leader of foreign banks developing personal retail business in China. Who. And put forward the corresponding strategy and suggestion.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F831.2

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