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华润银行的发展战略研究

发布时间:2018-03-04 17:48

  本文选题:华润银行 切入点:战略 出处:《长春理工大学》2013年硕士论文 论文类型:学位论文


【摘要】:本文根据华润银行的现状和未来的发展愿景,研究和拟定了五年的总体战略和内部体系中分层面、分阶段的发展战略,以便于银行有着更加明确的发展方向;并以此为导向,整合银行所有的资源,充分发挥新型股份制银行的优势,加速发展的步伐。 本文试图通过研究分析华润银行现有的内涵、流程、模式和未来发展的各项动因,建立华润银行发展战略管理能力评价的指标体系,选择明确指标,规划华润银行未来五年的发展战略。 华润银行在坚持业务品种的创新发展,建立员工的专业专长,向客户提供高品质金融服务,最终成为客户首选成长伙伴和行内一流特色银行目标奋进,并能最终实现股东价值和员工价值最大化而努力。
[Abstract]:According to the current situation and future development vision of China Resources Bank, this paper studies and formulates the overall strategy and the development strategy of the internal system in five years, in order to facilitate the bank to have a more clear direction of development, and take this as the direction. Integrate all the resources of the bank, give full play to the advantages of new-stock banks, accelerate the pace of development. This paper attempts to establish the evaluation index system of China Resources Bank's development strategy management ability by studying and analyzing the existing connotation, process, model and various motives of future development of China Resources Bank, and select clear indicators. Plan China Resources Bank's development strategy for the next five years. China Resources Bank is insisting on the innovation and development of its business variety, establishing the professional expertise of its employees, providing high quality financial services to customers, and finally becoming the preferred growth partner of customers and the goal of first-class characteristic banks in the industry. And can ultimately achieve shareholder value and employee value maximization and efforts.
【学位授予单位】:长春理工大学
【学位级别】:硕士
【学位授予年份】:2013
【分类号】:F832.33;F272

【参考文献】

相关期刊论文 前1条

1 连建辉;孙焕民;;私人银行:现代商业银行的战略核心业务[J];广东金融学院学报;2006年03期



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