兴业证券私人财富管理业务方案研究

发布时间：2018-03-14 11:32

本文选题：经纪业务转型　切入点：金融产品创新　出处：《兰州大学》2013年硕士论文　论文类型：学位论文

【摘要】：根据2011年招商银行与贝恩公司推出的《2011中国私人财富报告》显示,近三十年的经济快速发展使我国私人财富急剧膨胀,…此催生了一个巨大的私人财富管理需求市场,私人财富管理业务正成为具有良好发展前景的业务。自佣金自山化以来,券商生存环境日益恶劣,经纪业务转型迫在眉睫,大力发展私人财富管理业务成为券商业务转型的突破口。私人财富管理业务是金融机构针对个人高净值客户提供的综合金融服务,是高度整合金融资源的具体表现。本文首先通过对国内外金融机构私人财富管理业务的发展进行研究,归纳出私人财富管理业务运作流程及发展模式,为兴业证券开展私人财富管理业务提供理论依据和参考实证。然后结合兴业证券私人财富管理业务的发展现状进行分析,找出所面临的问题,根据这些问题设计出符合兴业证券自身特点的私人财富管理业务方案。最后在方案实施中重点从组织架构、人才队伍建设、产品及服务体系建设、信息技术平台保障及全面风险管理等方面详细阐述了兴业证券开展财富管理业务的具体方案。最后希望本文的研究使兴业证券以发展财富管理业务为契机,通过提升客户服务满意度、加强专业队伍建设、推进金融产品创新、完善理财产品线、加强IT技术平台建设等措施找到一条可长期持续发展的财富管理业务盈利模式,成功实现经纪业务转型。
[Abstract]:According to the China Private Wealth report 2011 released by China Merchants Bank and Bain Company in 2011, the rapid economic development of nearly 30 years has caused the rapid expansion of private wealth in our country, which has given birth to a huge private wealth management demand market. Private wealth management is becoming a promising business. Since the commission has been turned into a mountain, the living environment of securities firms has become increasingly bad, and the transformation of brokerage business is imminent. Vigorously developing private wealth management business has become a breakthrough in the business transformation of securities companies. Private wealth management business is a comprehensive financial service provided by financial institutions for individuals with high net worth customers. It is the concrete performance of highly integrated financial resources. Firstly, through the research on the development of private wealth management business of financial institutions at home and abroad, this paper sums up the operation process and development mode of private wealth management business. To provide theoretical basis and reference for Societe Generale Securities to carry out private wealth management business. Then combined with the development of private wealth management business of Societe Generale Securities to analyze the current situation to find out the problems, According to these problems, we design a private wealth management business plan that conforms to the characteristics of Societe Generale Securities. Finally, in the implementation of the scheme, we focus on the organizational structure, the construction of the talent force, the construction of the product and service system. In this paper, the information technology platform guarantee and overall risk management are discussed in detail. Finally, I hope that the research of this paper will make SocGen Securities to develop wealth management business as an opportunity to improve customer service satisfaction, strengthen the construction of professional team, promote financial product innovation, improve financial product line. Strengthen IT technology platform construction to find a long-term sustainable development of wealth management business profit model to successfully achieve the transformation of brokerage business.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.51

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