A银行企业文化建设的设想

发布时间：2018-03-31 09:53

本文选题：企业文化　切入点：公司管理　出处：《广东商学院》2013年硕士论文

【摘要】：随着世界经济日益全球化，我国固有金融体制改革随之发生，在此背景下，我国本土的商业银行也迎来了全新的发展机遇和挑战。中国银行业迫切需要加快与国际接轨的进程，通过打开国际市场占领更大的市场，必须打破现有的经营管理格局，建立和完善有效的经营管理手段，，在此背景下代表先进经营管理理念的企业文化建设呼之欲出。让企业“文化”起来，让文化行动起来！这是当代中国众多企业改革的必经之路。本文首先介绍企业文化的基本概念与内涵，通过对企业文化的定义、内部结构、特点和功能的介绍，引出商业银行这一特定领域企业文化的内涵。其次，以A银行的企业文化建设作为典型案例开展研究，通过回顾A银行经营发展的四个阶段，以及在经营过程中企业文化发展的历程，具体展示了A银行企业文化建设现状，总结出该银行企业文化建设目前存在的问题和不足；再次，立足企业文化建设的现状，提出A银行企业文化体系建设的设计原则和步骤，并对A银行企业文化体系建设提出设计框架，最后，提出有可操作性的具体推广实施计划和展望，以求构建具有A银行特色的企业文化建设体系。
[Abstract]:With the globalization of the world economy, the reform of China's inherent financial system has taken place. Under this background, the local commercial banks of our country have also ushered in new development opportunities and challenges. China's banking industry urgently needs to speed up the process of integrating with the international community. By opening up the international market to occupy a larger market, we must break the existing pattern of operation and management, and establish and improve effective means of operation and management. In this context on behalf of the advanced management concept of corporate culture construction. Let the enterprise "culture" up, let culture action up!!! This is the only way to reform many enterprises in contemporary China. This paper first introduces the basic concepts and connotations of corporate culture. By introducing the definition, internal structure, characteristics and functions of corporate culture, it leads to the connotation of corporate culture in this particular field of commercial banks. Taking the corporate culture construction of bank A as a typical case, this paper reviews the four stages of development of bank A and the course of development of enterprise culture in the process of operation, and shows the present situation of corporate culture construction in bank A. Then, based on the present situation of enterprise culture construction, the paper puts forward the design principles and steps of the corporate culture system construction of Bank A. At last, the author puts forward the practical implementation plan and prospect, in order to construct the enterprise culture construction system with the characteristics of bank A, the paper puts forward the design frame of the corporate culture system construction of bank A, and finally, puts forward the practical and practical implementation plan and prospect.
【学位授予单位】：广东商学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F270;F832.33

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