平湖老鼎丰酱园派彩分析

发布时间：2018-04-16 22:10

本文选题：派彩 + 分红　；参考：《华东师范大学》2013年硕士论文

【摘要】：在晋商票号中,分红制度主要分为身股和银股。银股是提供资金入股而取得红利；身股是指资深的掌柜和店员以其优秀的才能和贡献入股,不必投入资金即可分得红利’。分红制度在20世纪30年代浙江工商行业中也比较盛行,分红方式主要为二八开或三七分2。平湖老鼎丰酱园也有类似的分红利制度,但其派彩方式与晋商中的银股和身股分红,以及浙商中普遍存在的店主与伙友三七开的分红都存在一定差异。本文从分析平湖老鼎丰酱园前期(1895-1905年)和后期(1925-1935年)的派彩入手,梳理两个时期平湖老鼎丰酱园派彩的基本情况。并试图发现平湖老鼎丰酱园派彩方式的特征及其变化,进而尝试对其原因做出分析。平湖老鼎丰酱园的前期派彩方式经历一个从一元派彩方式到二元派彩方式转变的过程。即酱园的派彩数额由一个整体到分成两部分派到酱园各个部门。后期派彩方式又再次整合为一种派彩方式,但派彩的实质内容较前期已经出现了明显的变化。平湖老鼎丰酱园派彩方式的另一个特点是基于年俸为基础的派彩方式,也就是说平湖老鼎丰酱园职员派彩的多少是与其年俸挂钩的。特别是在后一个时期,酱园某些部门职工的年派彩额已超出年俸,这就反映出分红派彩已构成了职工的主要收入来源。平湖老鼎丰酱园前期和后期派彩方式变化的原因之一是平湖老鼎丰生产效益的增加。生产效益增加的一个现象是平湖老鼎丰酱园酱油产品在平湖市场高额占有率,另外平湖所处的有利地理位置和交通条件为其外销创造了条件,使得平湖老鼎丰酱园超出一般酱园地产地销的模式。这些都说明了老鼎丰产品市场化的倾向,但还不能完全解释老鼎丰酱园这种特殊市场指向性的原因。通过对平湖老鼎丰酱园货源物价变动与产品物价变动相关性分析,同时计算两者与这一时期上海市批发物价指数的相关系数,从统计数据上进一步论证平湖老鼎丰酱园生产与市场的紧密关系。酱园营销方式的转变,使得酱园的管理层人员承担了酱园管理工作的核心,这种转变也体现在酱园派彩向管理人员的倾斜。平湖老鼎丰酱园后期与市场的紧密关系更为明显。例如,产品包装采用瓶装、进行广告宣传、用电力和电话、置办乳磨马达等。这些更新部分替代了平湖老鼎丰酱园司工的工作,也就使得司工人员在酱园后期派彩份额比例下降。总之,派彩方式的变化与平湖老鼎丰管理方式的变更有着密切关系。平湖老鼎丰酱园内部的派彩分红,是一种对酱园职员的奖励制度。这种奖励既是对酱园职员工作的肯定,也体现着职员对酱园的贡献程度。其前期和后期派彩方式的差异性,一定程度上反映了平湖老鼎丰酱园前期和后期生产经营上的变化。这种变化是为了适应新的市场环境,而做出的局部调整政策。从这些调整来看,平湖老鼎丰酱园这样的“传统”手工业在近代化的冲击下,并非坐以待毙,而是积极有为,努力创造业绩。
[Abstract]:In Jin Shang ' s ticket number , the dividend system is mainly divided into the stock and the silver stock . The silver stock is the capital stock to obtain the dividend ;
This paper attempts to find out the characteristics and changes of the color scheme of the old Dingfeng sauce garden in Pinghu , and tries to find out the characteristics and the change of the color scheme of the old Dingfeng sauce garden in Pinghu , and then try to analyze the reason .

In the early stage of the old Ding Feng soy garden , Pinghu experienced a process of shifting from one element to two . That is , the color of the sauce is divided into two parts from one element to the other . In the later stage , the color scheme is integrated into one kind of color scheme , but the material content of the school is more obvious than that of the previous period . Especially in the latter period , the annual salary of the staff in the sauce garden has exceeded the annual salaries , which reflects that the dividend pie has constituted the main source of income of the staff .

One of the reasons for the change of the production efficiency of the old Dingfeng soy sauce in Pinghu is the increase of the production efficiency of the old Dingfeng soy sauce . The change of the marketing mode of the sauce garden makes the management personnel of the sauce bear the close relationship with the market . For example , the product packaging adopts bottled , advertising campaign , power and telephone , and the milk grinding motor etc . The changes of the color scheme are closely related to the change of the old Dingfeng management mode of PingHu .

This kind of incentive is not only to adapt to the new market environment , but also to reflect the changes in the production and operation in the early and late stages of the old Dingfeng sauce garden .

【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F429;F832.9

【参考文献】