国泰君安证券公司融资融券业务存在问题及对策研究

发布时间：2018-04-19 21:34

本文选题：金融市场 + 融资融券　；参考：《昆明理工大学》2013年硕士论文

【摘要】：中国自从1992年后有了证券金融市场,至今已经经历了20于年。在这20年中,中国的证券金融市场经历了低谷和高峰,但是都在不断完善、成熟、创新中。进入新千年后,随着国外金融机构的进入以及金融创新的推进,对我国的金融市场、金融机构形成了极大的挑战,客观上要求我国的金融市场和金融机构能够更快的成熟起来,参与到国际金融的大家庭中去,抵御住国际资本的冲击。证券公司作为金融市场的一员,特别是我国的证券公司,长久以来由于历史、政策等的原因已经远远落后于先进国家的证券公司,在国内更是远远落后于银行、保险等金融机构,这客观上要求证券公司加快成长的步伐,强大起来。为了使证券公司尽快的成熟起来,强大起来,能够迎接未来更加激烈的竞争,2010年,证券行业迎来了证券业创新的元年,这一年证券金融市场推出了融资融券业务,该项业务将在一定程度上改变证券公司被动经营的局面,提高主动经营的能力。融资融券是指证券公司可以为客户提供资金支持供客户买入标的上市证券,或者给客户提供标的上市证券供其卖出,证券公司收取佣金和利息,同时提高客户对证券公司的依存度。由于融资融券业务是一项金融创新业务,它能够给证券公司带来收入,增强证券公司的竞争力,所以该项业务的竞争特别激烈。国泰君安证券是国内最大的证券公司之一,持有证券行业的全牌照,拥有强大的资本实力和广大的客户资源,融资融券业务已经走在了国内很多证券公司的前端。但是,即使是这样,国泰君安证券公司融资融券业务的开展依然面临着巨大的竞争压力,稍有不慎就有可能被其它证券公司超越。因为要做好融资融券业务,需要充分综合公司自身的所有资源,制定合理的战略战术,顾虑到所涉及的主观、客观、宏观、微观因素,才能找到一套好的开展融资融券业务的业务模式,包括公司业务战略、具体工作方法,业务制度、营销模式等。文章通过国泰君安融资融券业务开展的实证分析,主要是通过对融资融券业务的理论进行阐述,结合国泰君安证券公司融资融券业务的战略、业务营销模式、业务制度、交易策略、市场、客户等进行综合分析,希望能找到一套更加适合国泰君安证券公司融资融券业务发展的新模式,形成一个行业规范。有利于证券公司开展融资融券业务,也有利于客户利用融资融券进行投资,获取更大的经济价值,减少亏损,达到我国金融市场、金融机构、金融投资者多赢的局面
[Abstract]:China has had a securities financial market since 1992, and has experienced 20 years. In the past 20 years, China's securities financial market has experienced a low and peak, but are constantly improving, mature, innovation. After entering the new millennium, with the entry of foreign financial institutions and the promotion of financial innovation, the financial institutions of our country have formed a great challenge to the financial market, which objectively requires that the financial markets and financial institutions of our country be able to mature more quickly. Participate in the international financial family to withstand the impact of international capital. As a member of the financial market, especially the securities companies of our country, securities companies have lagged far behind the securities companies of advanced countries for a long time because of the history and policies, and are far behind the banks in China. Insurance and other financial institutions, this objectively requires securities companies to accelerate the pace of growth, strong. In order to make the securities companies mature and strong as soon as possible, and to be able to meet the fiercer competition in the future, in 2010, the securities industry ushered in the first year of innovation in the securities industry. This year, the securities financial market launched the margin trading business. This business will to some extent change the situation of passive operation of securities companies, improve the ability of active management. Margin financing refers to securities companies that can provide their clients with financial support to buy underlying listed securities or offer them the underlying listed securities for sale, and the securities companies charge commissions and interest. At the same time, improve the customer's dependence on the securities company. Because margin financing is a financial innovation business, it can bring income to securities companies and enhance the competitiveness of securities companies, so the competition of this business is particularly fierce. Guotai Junan Securities is one of the largest securities companies in China, holding the full license of the securities industry, with strong capital strength and vast customer resources, margin financing business has been in the front end of many domestic securities companies. However, even so, Guotai Junan Securities financing and short margin business is still facing great competition pressure, a little inadvertently may be overtaken by other securities companies. Because in order to do a good job in margin trading, we need to fully integrate all the company's own resources, formulate reasonable strategies and tactics, and take into account the subjective, objective, macro and micro factors involved. In order to find a good business model of margin financing, including the company business strategy, specific working methods, business system, marketing model and so on. Through the empirical analysis of Guotai Junan margin business, mainly through the theory of margin trading, combined with Guotai Junan Securities financing margin business strategy, business marketing model, business system, Through comprehensive analysis of trading strategy, market, customers and so on, we hope to find a new model which is more suitable for Guotai Junan Securities Company to develop margin and margin business and form an industry standard. It is beneficial for securities companies to carry out margin financing and short selling business, but also conducive to clients' investment by margin financing, gain greater economic value, reduce losses, and reach the situation of multiple winners in our financial market, financial institutions and financial investors.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.39

【参考文献】