中国农业银行南海分行发展战略研究

发布时间：2018-05-04 00:35

本文选题：南海农行 + 发展战略　；参考：《西南交通大学》2013年硕士论文

【摘要】：随着中国金融体制改革的不断深入,中国银行业外部经营环境也在不断发生变化,国内银行业竞争日趋激烈,外资银行大举入境也迫在眉睫。在不断变化的外部环境和日益激烈的国际国内竞争面前,确立怎样的发展战略才能充分利用好外部机会、发挥内部优势资源、提升核心竞争力,是中国农业银行南海分行急需解决的重要课题,也是本文研究目的所在。本文首先介绍了南海经济金融的相关情况,然后,以南海区为例,对南海区目前的经济、金融环境进行了整体阐述；接着对南海农行的综合竞争力进行了详细分析,主要分为南海农行概况、现实竞争力情况分析、及内部条件分析三大部分。在对南海农行外部环境和内部情况进行详细分析的基础上,本文运用SWOT分析法,对南海农行的情况进行了深入和综合的阐述,得出外部机会大于威胁,内部优势大于劣势的结论。同时,提出了南海农行的发展战略,具体包括战略目标、战略定位以及总体战略三大部分。最后,在前面分析的基础上,为确保“将南海农行打造成为全面、相对、持续领先银行”战略的顺利有效实施,本文针对农业银行南海分行面临的机会和威胁,提出了南海区农业银行应通过优化业务制度流程以及完善市场营销体系、改进组织结构设置以及推进人力资源改革、强化金融产品创新以及加快信息技术发展等措施。
[Abstract]:With the deepening of China's financial system reform, the external operating environment of China's banking industry is constantly changing, the competition of domestic banking industry is becoming increasingly fierce, and it is urgent for foreign banks to enter China on a large scale. In the face of constantly changing external environment and increasingly fierce international and domestic competition, what kind of development strategy can be established to make full use of external opportunities, give full play to internal superior resources, and enhance core competitiveness, The South China Sea Branch of Agricultural Bank of China is an important subject that needs to be solved, and is also the purpose of this paper. This paper first introduces the relevant economic and financial situation in the South China Sea, then, the south sea area as an example, the current economic and financial environment of the South China Sea are expounded, and then the comprehensive competitiveness of the Agricultural Bank of the South China Sea is analyzed in detail. It is mainly divided into three parts: the general situation of the Agricultural Bank of the South China Sea, the analysis of the actual competitiveness, and the analysis of the internal conditions. Based on the detailed analysis of the external environment and internal situation of the Agricultural Bank of the South China Sea, this paper makes a deep and comprehensive exposition of the situation of the Agricultural Bank of the South China Sea by using the SWOT analysis method, and draws the conclusion that the external opportunity is greater than the threat. The conclusion that internal advantages outweigh weaknesses. At the same time, the development strategy of Nanhai Agricultural Bank is put forward, which includes three parts: strategic goal, strategic orientation and overall strategy. Finally, on the basis of the previous analysis, in order to ensure the smooth and effective implementation of the strategy of "making Agricultural Bank of South China Sea into a comprehensive, relatively and sustainable leading bank", this paper aims at the opportunities and threats faced by the South China Sea Branch of the Agricultural Bank of China. The paper points out that the Agricultural Bank of Nanhai District should improve the flow of business system, perfect the marketing system, improve the organizational structure, promote the reform of human resources, strengthen the innovation of financial products and speed up the development of information technology.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.33

【参考文献】