Q银行在华发展现状及对策研究

发布时间：2018-06-03 14:51

本文选题：外资银行 + Q银行　；参考：《天津大学》2013年硕士论文

【摘要】：从1979年改革开放以来，外资银行在中国的发展已经经历了三十多载。中国加入世界贸易组织后，中国市场也渐渐成为全球最大的金融市场之一，金融业开放程度不断加强，外资银行来华发展的步伐越来越快，纷纷投入中国—这个世界上最大的发展中国家来寻找机会，分享中国改革开放带来的新机会。那么，外资银行进入中国后的发展状况怎样呢？如何面对中国市场遇到的问题呢？又将采取何种战略应对呢？本文从外资银行的角度出发，分析出外资银行在中国发展的现状和面临的主要问题，通过对外资银行战略的思考，推出Q银行在华发展应采取的对策。本文共分为五个部分：第一部分是对文章的选题背景及意义，研究内容和结构做简单归纳。第二部分是提出国外学者对于跨国银行的理论研究，分析了几种不同的见解，从中总结出跨国银行发展共性。第三部分详细叙述外资银行在中国的发展状况及路径选择。外资银行从开始的起步阶段，到扩张阶段，再到收缩阶段和新阶段共经历了四个过程，，通过对发展过程现状分析，得出外资银行发展具有的优势和遇到的共性问题。第四部分和第五部分是在前几章基础上，对Q银行进行详细战略研究，总结出该银行在华发展的优势和劣势，最后提出对策。最后，总结外资银行在华发展情况，对未来的发展提出展望。本文运用管理学和经济学理论，阐述了外资银行在华发展的现状，具备的优势和面临的主要问题。通过实证分析，定性和定量分析相结合等分析方法，运用SWOT分析和PEST分析方法对Q银行在华的内外部环境进行分析，最后总结出外资银行的发展情况和对未来的展望。
[Abstract]:Since the reform and opening up in 1979, the development of foreign banks in China has experienced more than 30 years. After China's entry into the World Trade Organization, the Chinese market has gradually become one of the largest financial markets in the world. The degree of opening up of the financial sector has been continuously strengthened, and the pace of foreign banks' development in China has been growing faster and faster. Invest in China, the world's largest developing country, looking for opportunities to share new opportunities arising from China's reform and opening up. So, how about the development of foreign banks after entering China? How to face the problems encountered in the Chinese market? What strategy will be adopted? From the point of view of foreign banks, this paper analyzes the present situation and main problems of the development of foreign banks in China, and through thinking about the strategy of foreign banks, puts forward the countermeasures that should be taken by Q bank to develop in China. This paper is divided into five parts: the first part is a simple summary of the background and significance, research content and structure of the article. The second part is to put forward the foreign scholars on the theory of transnational banks, analysis of several different views, summed up the common development of transnational banks. The third part describes the development and path choice of foreign banks in China. The foreign banks have experienced four processes from the beginning stage to the expansion stage, then to the contraction stage and the new stage. Through the analysis of the present situation of the development process, the advantages and common problems encountered in the development of the foreign banks are obtained. The fourth part and the fifth part are based on the first few chapters to carry on the detailed strategy research to the Q bank, summarizes the advantage and the disadvantage of the bank in China, finally puts forward the countermeasure. Finally, the paper summarizes the development of foreign banks in China, and puts forward the prospects for future development. Based on the theories of management and economics, this paper expounds the present situation, advantages and main problems of the development of foreign banks in China. Through empirical analysis, qualitative analysis and quantitative analysis, this paper analyzes Q Bank's internal and external environment in China by means of SWOT analysis and PEST analysis, and finally summarizes the development of foreign banks and prospects for the future.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F831.2

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