吉林省农行企业文化建设研究

发布时间：2018-06-14 17:37

本文选题：吉林省 + 农行　；参考：《长春理工大学》2013年硕士论文

【摘要】：企业文化是企业长期文化建设的反映,是当代企业生存的必然产物,企业文化发展如何关乎着企业的生存和持续发展,企业文化建设是企业发展的动力。吉林省农行企业文化建设从无到有、从点到面,打造了吉林省农行特有的人本文化、制度文化、执行文化、行为文化和品牌文化。本文采用问卷调查和个案访谈方法对吉林省农行企业文化建设现状进行了考量,系统地总结了取得的成绩,分析研究了存在的问题以及存在问题的原因,有针对性地提出了新时期吉林省农行加强企业文化建设的对策,切实提高对吉林省农行企业文化建设的重视,坚持“以人为本”的文化理念,加强和完善吉林省农行企业制度文化长效机制建设,强化“客户至上”的服务文化,建设和发展具有吉林省农行特色的品牌文化。
[Abstract]:The enterprise culture is the reflection of the long-term cultural construction of the enterprise. It is the inevitable product of the existence of the contemporary enterprise. The development of the enterprise culture is related to the survival and continuous development of the enterprise. The construction of the enterprise culture is the motive force for the development of the enterprise. The cultural construction of the Agricultural Bank of Jilin province has created the unique humanistic culture of the Agricultural Bank of Jilin province from the point to face. The system culture, the execution culture, the behavior culture and the brand culture. This article uses the questionnaire survey and the case interview method to examine the current situation of the Jilin Agricultural Bank enterprise culture construction, systematically summarizes the achievements, analyzes the existing problems and the original causes of the existing problems, and puts forward the new period of Jilin Agricultural Bank. We should strengthen the cultural construction of the enterprise, improve the cultural construction of Jilin Agricultural Bank, adhere to the "people-oriented" cultural concept, strengthen and improve the construction of the long-term mechanism of the system culture of the Agricultural Bank of Jilin Province, strengthen the service culture of "customer first", and build and develop the brand culture with the characteristics of the Agricultural Bank of Jilin province.
【学位授予单位】：长春理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.33;F270

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