Z银行私人银行业务发展战略研究

发布时间：2018-06-27 09:27

本文选题：私人银行业务 + 战略研究　；参考：《黑龙江大学》2013年硕士论文

【摘要】：私人银行是一种向富人及其家庭提供的私密性的银行业务，利用信托、保险、基金等一切金融工具维护客户资产在获益、风险和流动性之间的精准平衡，它是商业银行业务金字塔的塔尖，其目的是保存财富、创造财富的目标。本文论述了私人银行业务的起源，发展及特征，研究Z银行私人银行发展的现状与趋势，得出如何保障Z银行私人银行业务的发展战略措施。私人银行业务的开展是银行业发展的必然结果，是银行业市场竞争以及面向国际发展的需要。Z银行致力于客户经理人才的储蓄和培养，为客户提供更多的服务内容，提升服务品质,创造有特色的独家品牌。通过对全球私人银行业务的分析和经验的总结，得出Z银行私人银行业务发展的战略。
[Abstract]:Private banking is a private banking business for the rich and their families, using all financial instruments such as trusts, insurance, funds, etc., to maintain an accurate balance between the benefits, risks and liquidity of the client's assets. It is the tip of the pyramid of commercial banking, which aims to preserve wealth and create wealth. This paper discusses the origin, development and characteristics of private banking business, studies the present situation and trend of the development of private bank in Z bank, and draws the strategic measures to ensure the development of private bank business in Z bank. The development of private banking business is the inevitable result of the development of banking industry. It is the market competition of banking industry and the need of facing international development. Bank. Z is committed to saving and training the talents of customer managers, and provides more services to customers. Improve service quality and create unique brand. Through the analysis and summary of the global private banking business, the development strategy of Z bank private banking business is obtained.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.2

【参考文献】