武汉兴业银行发展战略研究

发布时间：2018-06-30 00:23

本文选题：核心竞争力 + 武汉兴业银行　；参考：《华中科技大学》2013年硕士论文

【摘要】：银行是现代金融的核心，银行业的发展对国家和地区的经济发展起着至关重要的作用。商业银行是我国银行业的主体，其核心竞争力决定我国金融业乃至经济发展能否保持持续增长的关键。目前我国商业银行的业务和产品高度同质化，，相较于国外同行的混业经营，其分业经营的滞后，传统的存贷款业务仍然占主导地位等等，给国内银行的后续发展带来诸多值得思考的问题。随着银行金融业市场准入的逐步放宽，金融监管力度的加大，金融市场的逐步规范化，银行业市场竞争会更加激烈，竞争压力与日俱增，现有银行从经营理念、发展模式和运营体系上都需要做出大的变革。制定切实有效的发展战略，增强银行的核心竞争力，成为银行业应对竞争、提高竞争力重点。本文研究的主题是武汉商业银行如何制定切实有效的发展战略，提高核心竞争力。而关于银行核心竞争力的研究，近年来一直是学术界和银行业的热点，本文从银行核心竞争力的理论入手，分析其内涵和特征，结合商业银行作为企业的特殊性，目前商业银行的发展机遇及挑战，运用统计学、金融学、管理学等相关理论，采用波特的“五力”模型分析法，以兴业银行武汉分行为例，分析兴业银行武汉分行外部竞争环境；运用战略资源观分析兴业银行武汉分行内部发展环境，运用“SWOT”分析法分析了兴业银行武汉分行发展战略的制定和实施，并对其实施的发展战略提出了相应的对策和建议，希望能为其他银行业同行提供借鉴。
[Abstract]:Bank is the core of modern finance. The development of banking plays a vital role in national and regional economic development. Commercial banks are the main body of the banking industry in our country. Its core competitiveness determines whether the financial industry and even the economic development of our country can maintain the sustained growth. At present, the business and products of commercial banks in our country are highly homogenized, compared with the mixed operation of their counterparts abroad, the separation of business is lagging behind, and the traditional deposit and loan business still dominates, and so on. To the follow-up development of domestic banks brings a lot of problems worth thinking. With the gradual relaxation of market access for the banking industry, the intensification of financial supervision and regulation, the gradual standardization of the financial market, the competition in the banking market will become more intense and the competitive pressure will increase day by day. The development mode and the operation system both need to make the big change. To formulate effective development strategy to strengthen the core competitiveness of banks has become the key point for banks to cope with competition and improve competitiveness. The theme of this paper is how to formulate effective development strategy to improve the core competitiveness of Wuhan Commercial Bank. In recent years, the research on the core competence of banks has been a hot topic in academia and banking. This paper starts with the theory of core competitiveness of banks, analyzes its connotation and characteristics, and combines the particularity of commercial banks as enterprises. At present, the development opportunities and challenges of commercial banks are analyzed by using the relevant theories of statistics, finance and management, using Porter's "five forces" model analysis, taking the Wuhan Branch of Industrial Bank as an example. This paper analyzes the external competitive environment of Wuhan Branch of Industrial Bank of China, analyzes the internal development environment of Wuhan Branch of Industrial Bank of China with the view of strategic resources, and analyzes the formulation and implementation of the development strategy of Wuhan Branch of Industrial Bank of China with the method of "SWOT". And put forward the corresponding countermeasures and suggestions for its implementation of development strategy, hoping to provide reference for other banking counterparts.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F832.33

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