中大期货温州营业部发展战略研究

发布时间：2018-07-24 14:40

【摘要】：企业的发展战略是企业未来发展的方向,是企业成败的关键,期货公司也不例外。据中国期货业协会最新统计资料表明,2012年1-12月全国期货市场累计成交量为14.50亿手,累计成交额为171.12万亿元,同比分别增长37.60%和24.44%,成交量和成交额都创了历史新高。从期货品种上来看,目前已经发展到29个品种；随着监管的不断放松,金融期货,资产管理业务相继推出,期货市场必将进入快速发展时期,因此,有必要对期货公司的发展战略进行研究讨论。而作为国家金融改革试验区的温州,其经济金融具有独特性和一定的参考价值。基于以上两点,研究温州地区的期货公司或营业部就显得至关重要。因此,本研究以中大期货温州营业部为例,进行相关案例研究,对温州营业部的行业环境进行PEST分析和营业部自身的SWOT分析,充分了解温州营业部所在地区,所在行业的发展现状以及发展趋势,同时明晰营业部自身的优劣势和发展机遇以及面临的挑战。在此基础上,本研究对温州营业部给出相关的战略建议,并在相关战略的指导下,给出相应的战术建议。这样做不仅对其他期货营业部有一定的参考作用,对温州金融改革,甚至整个中国的金融体制改革都将起到积极作用。
[Abstract]:The development strategy of an enterprise is the direction of its future development and the key to its success or failure, and the futures company is no exception. According to the latest statistics of the China Futures Industry Association, the total turnover of futures market in China in January and December 2012 was 1.45 billion hands, with a cumulative turnover of 171.12 trillion yuan, an increase of 37.60% and 24.44% respectively over the same period last year. Both turnover and turnover reached a record high. As far as futures varieties are concerned, they have been developed to 29 varieties. With the continuous relaxation of supervision and the introduction of financial futures and asset management services, the futures market is bound to enter a period of rapid development. It is necessary to study and discuss the development strategy of futures companies. As a national financial reform experimental area, Wenzhou's economy and finance has its uniqueness and certain reference value. Based on the above two points, it is very important to study the futures company or business department in Wenzhou area. Therefore, this research takes Wenzhou Business Department of CUHK as an example, carries on the related case study, carries on the PEST analysis to the Wenzhou business department's industry environment and the sales department's own SWOT analysis, fully understands the Wenzhou business department area, The present situation and development trend of the industry, and the advantages and disadvantages of the business department, the development opportunities and challenges. On this basis, this study gives the relevant strategic advice to Wenzhou business department, and under the guidance of the relevant strategy, gives the corresponding tactical advice. This will not only serve as a reference for other futures business departments, but also will play a positive role in Wenzhou financial reform and even the reform of the financial system of China as a whole.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.39

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