重庆银行成都分行企业文化建设研究
发布时间：2018-07-29 08:04
【摘要】：企业文化是现代企业管理中重要的一部分,它对核心竞争力起着巨大推动作用。随着外资银行的进入和银行竞争的日趋激烈,企业文化建设成为银行构筑核心竞争力,构建长效风险防范机制,实现持续发展的重要举措,成为银行整合资源、提高凝聚力的重要手段,以及建设现代规范化银行的重要途径。由于国有商业银行普遍处于改革阶段,因此构建新型的企业文化便成为必然,建设企业文化需要对企业文化既有保留,又有创新。 分行的企业文化不仅能够使分行在激烈的竞争中不断的发展壮大,而且可以为总行的企业文化建设提供实践经验,从而提高整个银行在行业内的管理水平。首先企业文化能够增强团队凝聚力,使团队中的个人有明确的目的,并在整个团队中发挥自己的作用,与整个团队步调一致。第二,良好的企业文化的创设还可以激励个人把自己的潜能发掘出来,使个人能够充分发挥自己的优势,扬长避短,提高整个银行和员工的自主管理能力、自主经营能力,从而将分行的整体执行力提高一个档次。第三,银行企业文化的建设还对员工具有约束的作用,它为银行内的员工制定一定的行为准则,让员工明白什么该做什么不该做,从而提高员工的自觉性、积极性、主动性,使员工明确自身工作的要求,增强员工的责任感。最后,银行企业文化作为银行对外宣传的名片之一,其好坏程度直接决定了银行的公众形象、社会定位。总之,银行企业文化建设是决定银行在整个行业中的竞争力的重要因素之一。因此,面对国内国外的巨大挑战,我国商业银行业必须充分重视企业文化建设,加大对企业文化建设的投入力度,创建优秀的企业文化,这对提升我行在整个行业内的核心竞争力,具有重要的现实意义。本文作者从自身工作出发,结合研究主体实际,为获得研究所需要的信息,摸清分行的企业文化管理情况,本研究拟采用文献分析、经验总结、问卷调查等方法展开,最终提出了重庆银行成都分行企业文化建设建议。 本文首先对企业文化的产生背景和企业文化理论进行了阐述和分析,接下来对本文的研究主体重庆银行成都分行的企业文化现状进行了阐述和分析,然后对重庆银行成都分行的体系建设进行了建议,结合成都分行的实际,通过不断的探索和总结,初步确定出分行的企业文化。最后提出了重庆银行成都分行企业文化建设的实施方案,提出了实施保障、实施方案的三个阶段、实施过程中应注意的问题以及要加强核心企业文化的监测、评估与发展。 本文的贡献有：一是将“企业文化结构四层次理论”中相关理论运用到重庆银行成都分行的企业文化建设的研究之中,使重庆银行成都分行的企业文化建设思路清楚明晰,丰富了重庆银行的企业文化建设理论；二是结合重庆银行成都分行的优势特点、经营管理实践活动,以全新的视角对重庆银行成都分行的企业文化建设进行分析、阐述。
[Abstract]:Enterprise culture is an important part of modern enterprise management. It plays a great role in the core competitiveness. With the entry of foreign banks and the increasingly fierce competition in the bank, the construction of enterprise culture becomes the core competitiveness of the bank, the construction of a long-term risk prevention mechanism, an important measure of sustainable development, and the integration of the bank. The important means to improve the cohesiveness and the important way to build the modern standardized banks. Because the state-owned commercial banks are generally in the stage of reform, it is necessary to build a new enterprise culture, and the construction of enterprise culture needs both the preservation and the innovation of the enterprise culture.
The corporate culture of the branch can not only make the branch grow and grow continuously in the fierce competition, but also provide practical experience for the construction of the corporate culture of the general bank, so as to improve the management level of the whole bank in the industry. The team plays its role and is in line with the whole team. Second, the creation of a good enterprise culture can also encourage individuals to discover their potential, make the individual fully develop his own advantages, improve the ability to manage the whole bank and employees, and manage their own ability, so as to carry out the overall implementation of the branch. Third, the construction of the culture of the banking enterprise also has a binding effect on the staff. It makes certain rules for the employees in the bank and lets the employees understand what should not be done, so as to improve the employees' consciousness, enthusiasm, initiative, make the employees clear their own job requirements and enhance the sense of responsibility of the employees. Finally, as one of the business cards of the bank's publicity, the bank enterprise culture determines the public image and social positioning of the bank directly. In a word, the construction of the bank's enterprise culture is one of the important factors to determine the competitiveness of the bank in the whole industry. It is of great practical significance to pay more attention to the construction of enterprise culture, increase the investment in the construction of enterprise culture and create an excellent enterprise culture. This is of great practical significance to improve the core competitiveness of the whole industry. The author of this paper, starting from his own work, combines the research subject with the reality, and finds out the information needed for the research, and tries to find out the business text of the branch. This study intends to use literature analysis, experience summary, questionnaire survey and other methods, and finally puts forward the proposal of the construction of enterprise culture in Chengdu branch of Chongqing bank.
First, this paper expounds and analyzes the background of enterprise culture and the theory of enterprise culture. Then, it expounds and analyzes the present situation of the enterprise culture of the main body of this article, Chengdu branch of Chongqing bank, and then makes a proposal for the construction of the system construction of the Chengdu branch of the Bank of Chongqing. By exploring and summarizing, the corporate culture of the branch is preliminarily identified. Finally, the implementation plan of the enterprise culture construction of Chongqing bank Chengdu branch is put forward, and the three stages of implementation guarantee, the implementation plan, the problems to be paid attention to in the implementation process, and the monitoring, evaluation and development of the core enterprise culture should be strengthened.
The contribution of this article is: first, the theory of "four levels of enterprise cultural structure" is applied to the study of the construction of enterprise culture in Chengdu branch of Chongqing bank, which makes the thinking of enterprise culture construction of Chongqing bank Chengdu branch clear and clear and enriches the theory of enterprise culture construction of Chongqing bank; and the two is to combine the Chongqing bank into the Bank of China. The advantages and characteristics of all branches, the practice of management and management, and the analysis of the construction of corporate culture of Chongqing bank Chengdu branch from a brand-new perspective.
【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.33;F270
本文编号：2152040
[Abstract]:Enterprise culture is an important part of modern enterprise management. It plays a great role in the core competitiveness. With the entry of foreign banks and the increasingly fierce competition in the bank, the construction of enterprise culture becomes the core competitiveness of the bank, the construction of a long-term risk prevention mechanism, an important measure of sustainable development, and the integration of the bank. The important means to improve the cohesiveness and the important way to build the modern standardized banks. Because the state-owned commercial banks are generally in the stage of reform, it is necessary to build a new enterprise culture, and the construction of enterprise culture needs both the preservation and the innovation of the enterprise culture.
The corporate culture of the branch can not only make the branch grow and grow continuously in the fierce competition, but also provide practical experience for the construction of the corporate culture of the general bank, so as to improve the management level of the whole bank in the industry. The team plays its role and is in line with the whole team. Second, the creation of a good enterprise culture can also encourage individuals to discover their potential, make the individual fully develop his own advantages, improve the ability to manage the whole bank and employees, and manage their own ability, so as to carry out the overall implementation of the branch. Third, the construction of the culture of the banking enterprise also has a binding effect on the staff. It makes certain rules for the employees in the bank and lets the employees understand what should not be done, so as to improve the employees' consciousness, enthusiasm, initiative, make the employees clear their own job requirements and enhance the sense of responsibility of the employees. Finally, as one of the business cards of the bank's publicity, the bank enterprise culture determines the public image and social positioning of the bank directly. In a word, the construction of the bank's enterprise culture is one of the important factors to determine the competitiveness of the bank in the whole industry. It is of great practical significance to pay more attention to the construction of enterprise culture, increase the investment in the construction of enterprise culture and create an excellent enterprise culture. This is of great practical significance to improve the core competitiveness of the whole industry. The author of this paper, starting from his own work, combines the research subject with the reality, and finds out the information needed for the research, and tries to find out the business text of the branch. This study intends to use literature analysis, experience summary, questionnaire survey and other methods, and finally puts forward the proposal of the construction of enterprise culture in Chengdu branch of Chongqing bank.
First, this paper expounds and analyzes the background of enterprise culture and the theory of enterprise culture. Then, it expounds and analyzes the present situation of the enterprise culture of the main body of this article, Chengdu branch of Chongqing bank, and then makes a proposal for the construction of the system construction of the Chengdu branch of the Bank of Chongqing. By exploring and summarizing, the corporate culture of the branch is preliminarily identified. Finally, the implementation plan of the enterprise culture construction of Chongqing bank Chengdu branch is put forward, and the three stages of implementation guarantee, the implementation plan, the problems to be paid attention to in the implementation process, and the monitoring, evaluation and development of the core enterprise culture should be strengthened.
The contribution of this article is: first, the theory of "four levels of enterprise cultural structure" is applied to the study of the construction of enterprise culture in Chengdu branch of Chongqing bank, which makes the thinking of enterprise culture construction of Chongqing bank Chengdu branch clear and clear and enriches the theory of enterprise culture construction of Chongqing bank; and the two is to combine the Chongqing bank into the Bank of China. The advantages and characteristics of all branches, the practice of management and management, and the analysis of the construction of corporate culture of Chongqing bank Chengdu branch from a brand-new perspective.
【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.33;F270
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