WT证券公司战略转型研究

发布时间：2018-11-12 20:44

【摘要】：证券公司是我国证券市场的参与主体,为推动资本市场快速稳健发展起到了功不可没作用,经过近二十年的快速发展,已逐渐成为中国现代金融市场的重要组成部分。截止2011年底,我国证券公司数量已达111家,营业部数量5032家,注册资本金突破1300亿元。2005伴随着股权分置改革的完成,整个证券业也进入到了规范、健康发展的新时期。但是由于证券市场的持续低迷,其问题开始显现,业务同质化严重、盈利模式单一、服务方式趋同、经营管理不够精细、缺少行业特色和核心竞争力等已严重影响了证券公司的发展,WT证券也不例外。因此,深入研究公司的战略转型问题,有着深远的现实意义。当前,我国正处在经济结构和产业布局进一步调整、国有资产管理体制改革的进一步深化、建立多层次的资本市场时期,证券市场将真正迎来空前的大创新、大发展的历史机遇。在这样的背景下,WT证券只有清醒的面对外部环境的变化,准确定位自己的优势和劣势,充分整合母公司的综合资源,加快实施战略转型是改变当前制约发展瓶颈的必然选择。本文运用PEST、波特的“五力模型”及SWOT分析方法,在对WT证券的发展现状、战略转型能力以及内外部环境进行科学、严谨分析的基础上,初步构建WT证券战略转型能力评价模型。通过对该模型的评价,为WT证券战略转型的实施提供对策、建议。
[Abstract]:The securities company is the main body of the securities market in our country. It has played an important role in promoting the rapid and steady development of the capital market. After nearly 20 years of rapid development, it has gradually become an important part of the modern financial market in China. By the end of 2011, the number of securities companies in China has reached 111, the number of business departments has reached 5032, and the registered capital has exceeded 130 billion yuan. 2005, with the completion of the reform of split share structure, the entire securities industry has entered a new period of standardization and healthy development. However, due to the continuing downturn in the securities market, its problems began to appear, the business became more homogeneous, the profit model was single, the service mode converged, and the operation and management were not precise enough. Lack of industry characteristics and core competitiveness has seriously affected the development of securities companies, WT securities is no exception. Therefore, the in-depth study of the strategic transformation of the company, has a profound practical significance. At present, China is in the process of further readjusting its economic structure and industrial layout, deepening the reform of the management system of state-owned assets, and establishing a multi-level capital market. The securities market will truly usher in unprecedented great innovation. The historical opportunity for great development. In such a background, WT securities should face the changes of external environment, accurately locate their own strengths and weaknesses, fully integrate the comprehensive resources of the parent company, and accelerate the implementation of strategic transformation is the inevitable choice to change the current bottleneck of development. This paper uses PEST, Porter's "five Force Model" and SWOT analysis method, on the basis of scientific and rigorous analysis of the development status, strategic transformation ability and internal and external environment of WT securities. The evaluation model of strategic transformation ability of WT securities is constructed preliminarily. Through the evaluation of the model, this paper provides countermeasures and suggestions for the implementation of strategic transformation of WT securities.
【学位授予单位】：青岛科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F832.39

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