后危机时代中国金融传播研究
发布时间：2019-03-20 16:58
【摘要】：金融传播是金融市场的相关信息借助媒体传导到受众(主要是金融投资者和消费者)的过程。 在经济学和金融学的范畴里,信息被视作一种生产要素,是有成本的。西方对信息的考察,是从经济学开始的,斯蒂格利茨的信息经济学是其重要的理论依据。在媒体传播上,信息的功能和作用起着重要的影响,尤其是对于受众来说,媒体传播是其消除信息不对称的主要渠道。 2007年国际金融危机的爆发,对世界范围内的金融市场产生了巨大的冲击,也促使危机后对金融市场发展和改革的反思。在反思过程中,众多学者普遍认为是金融衍生品结构的过度复杂化导致信息严重不透明,以致投资者无法获取有效信息并据此作出决策。因此,危机过后美国出台的改革蓝图,把增加透明度和放在了重要地位。 在考察金融传播的过程中,如何加强信息传导的有效性是重点。实践证明,传统的财经媒体并不是金融传播的有效媒介,投资者和消费者通过网络和行情系统获取金融信息的比例也高于传统的财经媒体。尽管西方发达国家的金融传播已经有了百年历史,但是也没有解决媒体金融传播中的低效率情况。因此,危机后的金融传播的一个重要议题就是要对金融传播的信息层次和受众层次进行划分,根据传播对象和传播内容的不同,对传播手段和传播形态都要做重新的考量。 这种以相同信息需求和相近信息接受度的人群划分,势必会为传统的金融传播带来困难。传统意义上的金融传播是单向的,聚合式的传播方式,没有办法对内容和受众群在同一媒体上划分清楚；更关键的是,由于受众金融素养的不足,无法对接受的信息产生有效的反馈。危机后,互联网媒介的发展迅速,社交媒体在全世界范围内迅速发展,群体性、近似性、信息共享、互动交流和群体智慧成为这个新媒介的重要特征。而这种特征很大程度上切合了金融传播的要求。同时,随着数码一代年轻人的成长,社交媒体逐渐成为主流的传播手段。在西方发达国家,交互式传播成为金融传播的主要发展方向。中国的金融传播当前还处在发展的初期阶段,可以利用新媒体发展的契机,积极推进、实施交互式传播,以实现跨越式的发展。
[Abstract]:Financial communication is a process in which the relevant information of the financial market is transmitted to the audience (mainly financial investors and consumers) by means of the media. In the context of economics and finance, information is seen as a factor of production and is costly. The investigation of information in the West begins with economics, and Stiglitz's information economics is an important theoretical basis. In the media communication, the function and function of the information plays an important role, especially for the audience, the media communication is the main channel to eliminate the information asymmetry. The outbreak of the international financial crisis in 2007 has had a great impact on the financial market all over the world, and also prompted the reflection on the development and reform of the financial market after the crisis. In the process of reflection, many scholars generally believe that the excessive complexity of the structure of financial derivatives leads to the severe opacity of information, so that investors cannot obtain effective information and make decisions accordingly. As a result, America's post-crisis blueprint for reform has put greater transparency and priority on the table. In the process of financial communication, how to strengthen the effectiveness of information transmission is the focus. Practice has proved that the traditional financial media is not an effective medium for financial communication, and the proportion of investors and consumers obtaining financial information through the network and market system is higher than that of the traditional financial media. Although the financial communication in western developed countries has a history of one hundred years, it has not solved the inefficiency in the media financial communication. Therefore, an important issue of post-crisis financial communication is to divide the information level and audience level of financial communication. According to the different object and content of communication, the means of communication and the form of communication should be re-considered. This classification of people with the same information needs and similar information acceptance will inevitably bring difficulties to the traditional financial dissemination. The financial communication in the traditional sense is unidirectional and aggregated, and there is no way to divide the content and the audience clearly in the same media; More importantly, due to the lack of financial literacy of the audience, it is not possible to generate effective feedback on the received information. After the crisis, the rapid development of Internet media, the rapid development of social media in the world, group, similarity, information sharing, interactive communication and group wisdom has become an important feature of this new media. And this feature to a large extent to meet the requirements of financial dissemination. At the same time, with the growth of the digital generation of young people, social media has gradually become the mainstream means of communication. In western developed countries, interactive communication has become the main development direction of financial communication. China's financial communication is still in the initial stage of development. It is possible to make use of the opportunity of the development of new media to actively promote and implement interactive communication in order to realize the leap-forward development.
【学位授予单位】：武汉大学
【学位级别】：博士
【学位授予年份】：2013
【分类号】：G206;F832;F831.59
本文编号：2444417
[Abstract]:Financial communication is a process in which the relevant information of the financial market is transmitted to the audience (mainly financial investors and consumers) by means of the media. In the context of economics and finance, information is seen as a factor of production and is costly. The investigation of information in the West begins with economics, and Stiglitz's information economics is an important theoretical basis. In the media communication, the function and function of the information plays an important role, especially for the audience, the media communication is the main channel to eliminate the information asymmetry. The outbreak of the international financial crisis in 2007 has had a great impact on the financial market all over the world, and also prompted the reflection on the development and reform of the financial market after the crisis. In the process of reflection, many scholars generally believe that the excessive complexity of the structure of financial derivatives leads to the severe opacity of information, so that investors cannot obtain effective information and make decisions accordingly. As a result, America's post-crisis blueprint for reform has put greater transparency and priority on the table. In the process of financial communication, how to strengthen the effectiveness of information transmission is the focus. Practice has proved that the traditional financial media is not an effective medium for financial communication, and the proportion of investors and consumers obtaining financial information through the network and market system is higher than that of the traditional financial media. Although the financial communication in western developed countries has a history of one hundred years, it has not solved the inefficiency in the media financial communication. Therefore, an important issue of post-crisis financial communication is to divide the information level and audience level of financial communication. According to the different object and content of communication, the means of communication and the form of communication should be re-considered. This classification of people with the same information needs and similar information acceptance will inevitably bring difficulties to the traditional financial dissemination. The financial communication in the traditional sense is unidirectional and aggregated, and there is no way to divide the content and the audience clearly in the same media; More importantly, due to the lack of financial literacy of the audience, it is not possible to generate effective feedback on the received information. After the crisis, the rapid development of Internet media, the rapid development of social media in the world, group, similarity, information sharing, interactive communication and group wisdom has become an important feature of this new media. And this feature to a large extent to meet the requirements of financial dissemination. At the same time, with the growth of the digital generation of young people, social media has gradually become the mainstream means of communication. In western developed countries, interactive communication has become the main development direction of financial communication. China's financial communication is still in the initial stage of development. It is possible to make use of the opportunity of the development of new media to actively promote and implement interactive communication in order to realize the leap-forward development.
【学位授予单位】：武汉大学
【学位级别】：博士
【学位授予年份】：2013
【分类号】：G206;F832;F831.59
【参考文献】
相关期刊论文 前10条
1 刘莹;胡潇文;;金融危机下中国媒体金融报道危机应对分析——以央视财经频道为例[J];安徽文学(下半月);2011年02期
2 杨容;何宏颖;;《华尔街日报》的报网互动研究[J];编辑之友;2010年11期
3 王辰瑶;;从替代到融合——新媒体与传统媒体关系研究的回顾与走向[J];浙江传媒学院学报;2009年05期
4 侯迎忠;;金融危机报道与对外传播策略分析——以《人民日报》(海外版)为例[J];当代传播;2010年01期
5 王东熙;;论新媒体之“新”——从传播模式角度谈新媒体的分类和定义[J];东南传播;2009年05期
6 闵令超;;建立超越Web2.0的交互式传播模式——关于在对外传播中应用新媒体的几点思考[J];对外传播;2010年04期
7 王凤仙;;新媒体的传播革命[J];电影评介;2009年10期
8 张勤;;财经新闻的媒体竞争策略[J];中国广播电视学刊;2008年02期
9 肖明超;;新媒体:让所有人对所有人传播[J];中国广告;2008年11期
10 葛楠;葛兆强;;进一步深化中国金融改革问题研究[J];南方金融;2012年07期
相关博士学位论文 前1条
1 石研;中国财经媒体传播失灵现象研究[D];武汉大学;2010年
，本文编号：2444417
本文链接：https://www.wllwen.com/guanlilunwen/bankxd/2444417.html
