长沙蓝海管理顾问有限公司发展战略研究

发布时间：2018-01-23 23:58

本文关键词： 战略管理管理咨询差异化战略战略联盟战略品牌战略　出处：《湘潭大学》2009年硕士论文　论文类型：学位论文

【摘要】： 在全球经济一体化、科技飞速发展、竞争日益激烈的趋势下,企业面临着越来越多的挑战与冲击,顾客需求瞬息万变,技术创新与进步不断加速,企业所执行战略的有效期在缩短。企业不得不从整体上对自身的行为进行评估,不断地在战略的高度上调整企业的目标和行为,从战略层面谋划和管理企业的未来在许多企业不仅成为可能,也成为现实中迫切需要做出的选择。咨询业在中国是一个朝阳产业,也是一个知识密集型行业,在某种程度上甚至代表了一个国家或地区经济的发达程度。随着市场竞争的加剧、人们观念的转变,人们对咨询行业尤其是管理咨询业的关注越来越多,这给管理咨询企业带来了空前的发展机遇,同时也引发更加激烈的市场竞争。本文介绍了国际国内咨询行业的基本情况,包括管理咨询产业的发展史、管理咨询企业的基本情况描述、管理咨询企业的内部运行情况、管理咨询产业的外部环境分析、管理咨询业的五种竞争力量模型、以及管理咨询产业的发展趋势等。本文以长沙蓝海管理咨询公司为研究背景,从所处地区的宏观经济环境、市场状况两个主要方面对其外部环境进行分析,从公司市场营销状况、咨询业务技术状况和人力资源状况因素对其内部环境进行分析,并归纳出影响公司发展壮大的关键成功因素。同时根据公司的战略目标,对长沙蓝海管理咨询公司的发展战略进行了较为全面、详细的研究,明确提出长沙蓝海管理咨询公司的发展战略应是重点集中战略、品牌战略和战略联盟战略。并提出了相应的战略实施措施,从公司核心竞争力的构建和公司企业文化的构建方面着手推动公司战略的实现。本文针对长沙蓝海管理咨询公司发展战略的制定进行了实证分析和研究,研究成果不仅对长沙蓝海管理咨询公司具有实用价值,同时对同行的其他企业也具有一定的借鉴意义。
[Abstract]:In the global economic integration, rapid development of science and technology, increasingly fierce competition, enterprises are facing more and more challenges and shocks, customer demand is changing rapidly, technological innovation and progress is accelerating. The period of validity of the strategy is shortened. Enterprises have to evaluate their own behavior and constantly adjust their objectives and behaviors in the strategic height. Planning and managing the future of enterprises from the strategic level is not only possible in many enterprises, but also an urgent need to make choices in reality. Consulting industry is a sunrise industry in China, but also a knowledge-intensive industry. To some extent, it even represents the degree of economic development of a country or region. With the intensification of market competition and the change of people's concept, people pay more and more attention to the consulting industry, especially to the management consulting industry. This brings unprecedented development opportunities to management consulting enterprises, but also leads to more fierce market competition. This paper introduces the basic situation of international and domestic consulting industry, including the history of management consulting industry, the basic description of management consulting enterprises, and the internal operation of management consulting enterprises. The analysis of external environment of management consulting industry, the five competitive power models of management consulting industry, and the development trend of management consulting industry. This paper takes Changsha Blue Sea Management Consulting Company as the research background, from the macroeconomic environment of the region, the market situation of two main aspects of its external environment analysis, from the company's marketing situation. The technical status of consulting business and human resource situation factors to analyze its internal environment, and summed up the key success factors affecting the development and growth of the company. At the same time, according to the company's strategic objectives. The development strategy of Changsha Blue Sea Management Consulting Company is studied comprehensively and in detail, and the development strategy of Changsha Blue Sea Management Consulting Company should be focused on. Brand strategy and strategic alliance strategy, and put forward the corresponding strategy implementation measures, from the core competitiveness of the company and the construction of corporate culture to promote the realization of corporate strategy. This paper makes an empirical analysis and research on the development strategy of Changsha Blue Sea Management Consulting Company. The research results are not only of practical value to Changsha Blue Sea Management Consulting Company. At the same time, other enterprises of the same trade also have certain reference significance.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F272;C932

【引证文献】