工商管理案例开发现状及撰写规范性研究

发布时间：2018-06-22 22:57

本文选题：工商管理案例 + 共词网络分析　；参考：《管理案例研究与评论》2017年02期

【摘要】：本文以第一至第七届入选"全国百篇优秀管理案例"的664篇工商管理案例为研究样本,探讨我国工商管理案例的开发现状,应用共词网络分析方法识别工商管理领域教学案例的撰写热点,并选取4篇具有代表性的获奖案例对工商管理案例撰写规范性进行说明。研究发现:(1)当前工商管理案例主要关注大型企业和民营企业,行业集中于制造业和服务业,分布于战略管理、组织管理和市场营销等10个学科领域,其中战略管理最为热门;(2)在撰写规范性方面,案例正文和使用说明的匹配性是当前工商管理案例开发的重点和难点,主要体现在案例选题与教学目标、案例决策点与思考讨论题、案例材料与分析思路的匹配度三个方面。
[Abstract]:In this paper, 664 business management cases selected from the first to the seventh sessions of "100 outstanding management cases in China" were selected as the research samples, and the present situation of the development of business management cases in China was discussed. The common words network analysis method is used to identify the hot spots of writing teaching cases in the field of business administration, and four representative award-winning cases are selected to explain the normative writing of business administration cases. The findings are as follows: (1) the current cases of business administration mainly focus on large enterprises and private enterprises. The industries focus on manufacturing and service industries, and are distributed in 10 disciplines, such as strategic management, organizational management and marketing. Among them, strategic management is the most popular. (2) in the aspect of writing standard, the matching of case text and usage description is the focus and difficulty of current business administration case development, which is mainly reflected in the case selection and teaching objectives. Case decision points and thinking issues, case materials and analysis ideas of three aspects of the matching.
【作者单位】：大连理工大学管理与经济学部;
【基金】：国家自然科学基金项目“开放式创新生态系统中的创业耦合与非协奏成长研究”(71572026);国家自然科学基金项目“新技术环境下的组织创新研究”(71632004)
【分类号】：C93;C931.46

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