面向产品造型的感性认知设计研究及应用

发布时间：2018-01-19 12:17

本文关键词： 造型设计产品语义感性认知映射模型　出处：《重庆大学》2016年硕士论文　论文类型：学位论文

【摘要】：随着汽车工业的发展,汽车造型设计变得越来越重要。不同国家的汽车造型具有不同的风格,不同品牌的汽车在造型上也具有差异性。在产品造型设计中,由于设计师与用户在产品造型设计认知上的差异,导致设计师依据自身设计理念设计的产品,用户根本不买账。而且,在新时代条件下,用户需求发生了实质性的变化,感性需求的满足已然成为用户的共同追求。如果产品造型设计不能正确被用户认知或者不能充分满足用户的需求,将会在市场的优胜劣汰中毫无立足之地。本课题的研究,从产品语义与产品感性认知理论角度出发,研究了产品造型设计对于产品语义的表达、产品感性认知的差异性以及汽车产品的实际案例,提出构建产品语义—设计表达映射模型,通过产品语义与设计表达元素之间的可视化映射方式,为设计师诠释用户关于产品的感性认知,建立设计师与用户沟通渠道,减少设计师与用户之间认知差异,让设计师与用户认知趋于一致,帮助设计师贴近用户需求进行设计。本课题在理论研究的基础之上,构建产品语义集合与设计表达元素集合,通过语义—设计元素实验、设计元素—语义实验以及色彩实验三部分结合的用户可感知实验方式,建立产品语义—设计表达映射模型,获取用户感知度与用户喜好度。最后,运用相关软件开发技术,完成产品语义—设计表达映射数据库应用软件的开发。
[Abstract]:With the development of automobile industry, automobile modeling design becomes more and more important. Different countries have different styles of automobile modeling, and different brands of cars have different styling. In product modeling design. Because of the difference between the designer and the user in product modeling design, the designer designs the product according to his own design concept, and the user simply doesn't buy it. Moreover, under the new era condition. User needs have changed substantially and the satisfaction of perceptual needs has become the common pursuit of users. If product modeling design can not be correctly recognized by users or can not fully meet the needs of users. There will be no place in the market for survival of the fittest. From the point of view of product semantics and perceptual cognitive theory, this paper studies the expression of product semantics in product modeling design. The difference of perceptual cognition of products and the actual cases of automobile products, this paper puts forward a mapping model of product semantic-design expression, which is based on the visual mapping between product semantics and design expression elements. For designers to annotate the perceptual cognition of products, establish the communication channels between designers and users, reduce the cognitive differences between designers and users, so that designers and users tend to understand the same. On the basis of theoretical research, this paper constructs the product semantic set and the design expression element set, and through the semantic-design element experiment. The design element-semantic experiment and the color experiment are combined to establish the product semantic-design expression mapping model to obtain the user perception and user preferences. Finally. The application software of product semantic-design expression mapping database is developed by using relevant software development technology.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TB472

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