湘西绿色食品的品牌化包装设计

发布时间：2018-01-25 08:02

本文关键词： 绿色食品包装设计品牌化包装　出处：《湖南工业大学》2014年硕士论文　论文类型：学位论文

【摘要】：进入21世纪以来，伴随着人们对物质和文化生活需求的提高，对于食品的品质要求和顾虑也越来越多在进行食品的挑选购买时，良好的品牌化包装成为消费者在众多同类产品中选中该商品的重要参照湘西绿色食品的品牌化包装设计是针对目前湘西绿色食品包装缺乏设计感包装材料存在安全隐患和缺乏品牌化营销策略等问题，借鉴欧美日台等发达地区的品牌化包装绿色环保包装设计理念和做法，通过实地考察调研信息搜集设计实践等方式，拟解决湘西绿色食品包装的结构装潢品牌化等问题本课题主要设计8种盒型，所包装的产品包括野生木瓜干猕猴桃干葛根宽面葛根细面四种通过对原有品牌九天洞食品进行品牌化包装的再设计，提升企业形象和品牌号召力，起到促进产品销售和品牌推广的作用；通过对包装结构的选择与设计，节约包装从生产到灌装的过程中对于空间的浪费品牌形象的设计个性新颖，，能够体现企业文化核心价值本设计符合品牌化包装的策略及理念，符合绿色环保包装的设计原则，在减少资源浪费的同时，充分考虑到了消费者的需求和品牌的经济美观使用
[Abstract]:Since 21th century, with the improvement of people's demand for material and cultural life, food quality requirements and concerns are also more and more in food selection and purchase. Good brand packaging becomes an important reference for consumers to select this product among many similar products The brand packaging design of Xiangxi green food is aimed at the lack of design of green food packaging in Xiangxi at present. Drawing lessons from Europe, America, Japan and Taiwan and other developed regions, brand packaging green environmental protection packaging design ideas and practices, through field investigation and research information collection design practice and so on. To solve the problems of structural Decoration of Green Food Packaging in Western Hunan This paper mainly designs 8 kinds of box type, the packaging products include wild papaya dried kiwifruit dried kudzu root, wide and thin pueraria root and fine noodle through brand brand Jiutiandong food brand packaging re-design. Enhance the image of enterprises and brand appeal, play a role in promoting product sales and brand promotion; Through the choice and design of packaging structure, the design personality of saving packaging from production to filling for space waste brand image design is novel. Can reflect the core value of corporate culture this design conforms to the brand packaging strategy and concept, in line with the green packaging design principles, while reducing the waste of resources. Fully take into account the needs of consumers and the economic and aesthetic use of the brand
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB482

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