体验经济下视觉传达设计的交互理念研究

发布时间：2018-02-02 08:49

本文关键词： 体验经济视觉传达设计交互理念　出处：《聊城大学》2014年硕士论文　论文类型：学位论文

【摘要】：体验经济的来临，“道具”已经不能满足需求，这无形中赋予设计师更多的任务和责任，很多看似距离我们生活很遥远的东西正跟我们的生活日益紧密联系起来。体验经济的来临对视觉传达设计乃至设计领域形成重大的影响和冲击，即设计革新思维方式并且使设计与人相融相承，相得益彰。交互理念的出现无疑给设计以重大的启示和引导，如何交流互动、怎样才能产生好的用户体验成为设计师必须要思考的问题。从工业到农业甚至是互联网行业以及旅游业等行业都在关注用户体验的问题，我们的生活也朝着信息化的方向发展，整个社会上演着体验或体验经济，这些体验带给我们愉悦的感受和特殊的情感，悄然地改变着我们对生活态度和处理事情的方式。设计的目的是人而不是物，设计为人服务，就要考虑功能、技术、机械、以及经济要求，最重要的是关注使用者本身的感受即设计赏心悦目，，同时注重受众的情感需求。设计本身的创新意义在于不断地创造出利于人类接受和使用的物品。设计出不同于以往的事物其实就等同于设计思维的改变和创新。一个好的设计也许不能满足每个人的需求，但是会给使用者带来美感体验和愉悦的审美感受。设计不仅要可用，还应考虑用户的期望和体验，致力于创造富有美感、较好的启发性、展示成就感以及情感的满足。在建筑、服装、家具、工业产品等多个领域存在的交互设计的行为需要设计师去研究和改善，交互设计的重要性正日益显现。交互设计兴起于互联网行业，在我国交互设计线上发展迅速，线下发展较慢。本文着重于研究视觉传达设计中对于交互理念的运用和融合，在设计理念和创新设计思维方面强调和完善视觉传达设计之中对于交互设计的忽视，对于交互设计在视觉传达设计领域的发展也将会有相对科学和全面的认识。
[Abstract]:With the advent of experience economy, "props" can not meet the demand, which imperceptibly endows designers with more tasks and responsibilities. Many seemingly distant things from our lives are increasingly closely linked to our lives. The coming of experience economy has a great impact on visual communication design and even design field. That is, design innovation mode of thinking and make design and people in harmony, complement each other. The emergence of interaction concept undoubtedly gives great inspiration and guidance to the design, how to communicate and interact. How to produce a good user experience has become a problem that designers must think about. From industry to agriculture, even the Internet industry, tourism and other industries are concerned about the problems of user experience. Our life is also moving towards the direction of information, the whole society staged experience or experience economy, these experiences bring us pleasant feelings and special feelings. Quietly change our attitude to life and the way we deal with things. The purpose of design is people, not things, design for people, we have to consider the function, technology, machinery, and economic requirements. The most important thing is to focus on the user's own feelings, that is, design pleasing to the eye. At the same time, it pays attention to the emotional needs of the audience. The creative significance of design itself lies in the continuous creation of objects conducive to human acceptance and use. Designing things that are different from the past is in fact equivalent to the change and innovation of design thinking. A good design may not meet everyone's needs. But it will bring users aesthetic experience and pleasant aesthetic feelings. Design should not only be available, but also should consider the expectations and experiences of users, committed to create a rich sense of beauty, better inspiration. The behavior of interactive design in architecture, clothing, furniture, industrial products and other fields needs designers to study and improve, and the importance of interactive design is becoming increasingly apparent. Interactive design rises in the Internet industry and develops rapidly in our country. This paper focuses on the application and integration of the concept of interaction in visual communication design. In the aspects of design concept and innovative design thinking, the neglect of interactive design in visual communication design and the development of interactive design in the field of visual communication design will also be relatively scientific and comprehensive.
【学位授予单位】：聊城大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB47

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