网购商品的减量化包装设计研究与应用

发布时间：2018-03-01 10:28

本文关键词： 网络购物网络商品包装设计减量化包装　出处：《湖南工业大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着网络科技的迅速发展，网上购物逐渐成为人们主要的消费习惯之一。消费者通过互联网络在线上进行交易和支付，冲破时间和空间的限制，大大提高了交易效率，因此颇受工作忙碌的上班族欢迎。由于网络购物受地域、空间特殊性的影响，也就决定了绝大多数商家会选择快递服务将货品送到消费者手中。随之而来的网购产生的包装垃圾问题受到全球各界关注。提倡绿色包装、为网购商品包装“瘦身”，实现商品减量化包装设计，已然成为设计师们争相努力的研究新方向。本课题所研究的网购商品快递包装将实现结构上的优化，材料上的减量，功能上的最大化及视觉上的人性化。把常见的填充式作缓冲结构的方式优化为仅仅利用纸张自身的折叠、柔韧性及张力等物理性质，起到保护作用。实现材料上的减量，所有包装均采用免胶一纸成型的盒型，不仅开启方便，更有利于包装的回收与再利用。同时，包装将保护、便携和回收再利用集聚一身，，实现功能最大化。在视觉传达方面，注重人文情感的交流，重视消费者的消费情感体验，利用简单的语言或者符号，给人以心理上的满足和喜悦。
[Abstract]:With the rapid development of network technology, online shopping has gradually become one of the main consumer habits. Consumers trade and pay online through the Internet, breaking through the restrictions of time and space, greatly improving the efficiency of transactions. As a result, it is popular with busy office workers. Because online shopping is affected by geographical and spatial particularities, This determines that the vast majority of businesses will choose express delivery services to deliver goods to consumers. The resulting problem of packaging garbage generated by online shopping has attracted worldwide attention. Green packaging is advocated. It has become a new direction for designers to study the "thin weight" of goods packaging for online shopping, and to realize the design of product reduction packaging. The online goods express packaging studied in this paper will realize the optimization of structure and the reduction of materials. Function maximization and visual humanization. The common filling structure is optimized to use only the physical properties of the paper, such as folding, flexibility and tension, to play a protective role. All packaging are made of a box without glue and paper, which is not only easy to open, but also more conducive to the recovery and reuse of packaging. At the same time, the package will be protected, portable and recycling gathered together to achieve maximum function. In terms of visual communication, It pays attention to the communication of human emotion, the consumer's experience of consumer emotion, and makes use of simple language or symbol to give people psychological satisfaction and joy.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB482

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