山东新泰莲花山佛教文化旅游纪念品造型的开发设计研究

发布时间：2018-03-03 23:24

本文选题：山东新泰莲花山　切入点：佛教文化　出处：《西安工程大学》2014年硕士论文　论文类型：学位论文

【摘要】：从游客的角度讲，购买纪念品是他们旅游活动中不可缺少的一项重要内容，可以以此满足他们的某些物质和精神方面的需求。从旅游景区的角度讲，纪念品能给景区带来经济效益，还能宣传景区的旅游文化，对整个旅游业的发展都有一定的促进作用。因此纪念品的开发设计越来越受到当今社会的重视。每个旅游景区都有它特有的旅游文化，山东新泰莲花山旅游景区是新泰市旅游局近年来以“莲花世界”为主题开发的佛教文化旅游胜地，它的发展速度可以说是突飞猛进，但目前在佛教文化旅游纪念品的开发方面却是一个薄弱环节。因此，本课题以此作为出发点对佛教文化旅游纪念品进行探索性的研究，试图找出适合莲花山佛教文化旅游纪念品的产品造型设计方法，为其开发设计提供具有现实意义的指导方案。笔者以基础学科和相关学科的理论知识为指导，通过实地考察和市场调研，并且借鉴国内外同类的成功设计案例，总结分析得出目前山东新泰莲花山佛教文化旅游纪念品发展存在的一系列问题归根结底是由纪念品缺乏独创性和文化内涵这两个原因所引起，应当被看作影响其发展的重点问题。因此，本课题便以这两个重点问题的解决作为主要研究任务。在具体工作方面，首先研究佛教文化旅游纪念品的概念、特点以及类别，国内外佛教文化旅游纪念品的发展现状，从中搜寻有用经验。接下来了解目前莲花山旅游纪念品市场的发展现状和市场需求，当今纪念品的发展趋势，理清开发设计的思路。最后以满足市场需求为要求，以具有独创性为标准，以艺术性的表达为方法，以以人为本和可持续科学发展观为指导，制定一套具有参考、指导价值的设计方案，方案中包含纪念品的造型方法、产品用材以及颜色搭配三部分内容。通过本课题的开发设计研究，成功的解决了影响莲花山佛教文化旅游纪念品发展的两个重点问题，希望以此为莲花山景区旅游文化的宣传和经济发展起到一些促进作用，也希望能为今后同类课题的研究工作提供一些有用的帮助，，这就是本课题研究工作的最终目的。
[Abstract]:From the perspective of tourists, the purchase of souvenirs is an indispensable part of their tourism activities, which can be used to meet some of their material and spiritual needs. Souvenirs can bring economic benefits to scenic spots, can also propagate the tourist culture of scenic spots, and promote the development of the whole tourism industry to a certain extent, so the development and design of souvenirs are paid more and more attention to today's society. Each scenic spot has its own unique tourist culture. The Shandong Xintai Lianhua Mountain tourist area is a Buddhist cultural tourist resort developed by the Xintai City Tourism Bureau in recent years under the theme of "Lotus World." its development rate can be said to be advancing by leaps and bounds. At present, however, the development of Buddhist cultural tourism souvenirs is a weak link. Therefore, this subject takes this as a starting point to conduct exploratory research on Buddhist cultural tourist souvenirs. This paper attempts to find out the product modeling design method suitable for Lianhuashan Buddhist cultural tourist souvenirs and to provide a practical guiding scheme for its development and design. Under the guidance of the theoretical knowledge of basic and related disciplines, through field investigation and market research, the author also draws lessons from similar successful design cases at home and abroad. Summing up and analyzing, a series of problems existing in the development of Buddhist cultural tourism souvenirs in Xintai Lianhua Mountain of Shandong Province are, in the final analysis, caused by the lack of originality and cultural connotation of souvenirs. Therefore, the solution of these two key problems is the main research task. In the specific work, the concept, characteristics and categories of Buddhist cultural tourism souvenirs are studied first. The present situation of Buddhist cultural tourism souvenirs at home and abroad, and search for useful experience. Next, understand the current situation and market demand of Lianhua Mountain tourist souvenirs market, and the development trend of today's souvenirs. Finally, to meet the needs of the market, take originality as the standard, take the artistic expression as the method, take the people-oriented and sustainable scientific development concept as the guidance, and make a set of reference. The design scheme of guiding value includes three parts: the modeling method of souvenirs, the material of products and the collocation of colors. Through the research on the development and design of this subject, it has successfully solved the two key problems that affect the development of Buddhist cultural tourism souvenirs in Lianhua Mountain, hoping to promote the promotion and economic development of the tourist culture in Lianhua Mountain scenic spot. It also hopes to provide some useful help for the research of similar topics in the future, which is the ultimate purpose of this research work.
【学位授予单位】：西安工程大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472

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