运动服饰品牌包装平面设计的色与型

发布时间：2018-03-09 03:00

本文选题：包装　切入点：视觉传达设计　出处：《包装工程》2016年16期 　论文类型：期刊论文

【摘要】：目的研究运动服饰品牌的包装平面设计的色彩和造型规律。方法从视觉传达基本原理出发,研究运动服饰的品牌效应,透过包装设计这一品牌载体,分析我国运动服饰品牌发展现状,总结包装平面设计色彩造型规律。结论基于包装视觉传达原理和品牌包装效应,在品牌包装的色彩、文字、图案3个方面得出了我国现代运动服装品牌的特殊规律:在色彩方面运动服饰品牌以红蓝设计为主,其中CMYK色值比突出1~2个色彩,更能体现品牌生命力;在图案造型方面以简洁的符号体现运动精神的简约特点,可以最大限度传达企业品牌形象;在文字设计方面遵从标志设计原则,以简洁易读为主要特征。
[Abstract]:Objective to study the color and modeling law of graphic design of sports clothing brand. Methods based on the basic principle of visual communication, the brand effect of sports dress was studied, and the brand carrier of packaging design was adopted. This paper analyzes the current situation of sports clothing brand development in China, summarizes the color modeling law of packaging graphic design, and concludes that based on the principle of visual communication of packaging and the effect of brand packaging, the color and character of brand packaging are discussed. The special rules of modern sportswear brand in our country are obtained from three aspects of pattern: in terms of color, the design of sportswear brand is mainly red and blue, in which the CMYK color value is more prominent than 1 ~ 2 colors, which can reflect the vitality of the brand; In the aspect of pattern modeling, the simple features of the spirit of movement can be embodied by concise symbols, which can convey the brand image of the enterprise to the maximum extent; in the aspect of character design, the principle of logo design is followed, and the main feature is simple and easy to read.
【作者单位】：重庆工商大学;
【分类号】：TB482

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