湘西地域特色包装设计中民间美术应用研究

发布时间：2018-03-11 15:09

本文选题：民间美术元素　切入点：土特产　出处：《沈阳建筑大学》2014年硕士论文　论文类型：学位论文

【摘要】：湘西是一个文化深远,地理位置特殊,古老而神秘的地方。随着现如今旅游业开发,湘西地区以它独特的魅力被人们认识,土特产品行业也逐渐受到重视。随着土特产品的不断涌现,市场上出现一些缺乏内涵,缺乏艺术价值,也没有地域文化的结合,包装设计简陋、雷同,甚至无包装的土特产品包装设计。因此,我们有必要对湘西的土特产品包装设计进行研究,提出合理化建议,引导回归本源的土特产包装文化。本文从了解湘西的地域文化和湘西的民间美术类型入手,神秘的湘西蕴含着丰富的民间美术类型,是最具民族色彩和地域风情的文化艺术,了解民间美术能带给特产包装设计的启示,从民间的美术类型中吸取精华的设计元素运用到特产包装设计中,使土特产包装有特色、有品位、有内涵,还提升了包装设计的品位。通过收集资料、实地调研等了解到湘西民间美术元素在当地特产包装设计中的应用现状,通过一些个案研究、分析比较,指出其存在的问题,研究湘西土特产包装设计的改进方法,在土特产包装中,加入湘西民间美术元素的必要性,地域文化的结合以及树立一个湘西特产的品牌形象。全面提升湘西的特产包装设计,提升美学价值、满足消费者的审美要求,感染消费者留下深刻印象,为特产包装设计探寻出一条新的设计思路。最后是湘西土特产包装设计的结论与展望,使土特产包装设计与时俱进,做到民族的就是时代的,让湘西土特产品走向世界。
[Abstract]:Xiangxi is a place of profound culture, special geographical location, ancient and mysterious. With the development of tourism today, Xiangxi is recognized by people for its unique charm. With the continuous emergence of local products, there is a lack of connotation in the market, lack of artistic value, no combination of regional culture, simple packaging design, similar, Even packaging design of native products without packaging. Therefore, it is necessary for us to study the packaging design of local products in Xiangxi and put forward some reasonable suggestions. This article begins with understanding the regional culture of Xiangxi and the types of folk art in Xiangxi. The mysterious Xiangxi contains rich folk art types, which is the most national and regional cultural art. Understand the enlightenment that folk art can bring to the packaging design of specialty products, and apply the design elements that absorb the essence from the folk art types to the packaging design of specialty products, so that the packaging of native products has its own characteristics, taste and connotation. It also improves the grade of packaging design. Through collecting data, field investigation, and so on, we can find out the current situation of the application of folk art elements in local specialty packaging design in Xiangxi. Through some case studies, through analysis and comparison, we can point out the existing problems. This paper studies the improving methods of packaging design of native products in western Hunan, the necessity of adding folk art elements to packaging of native products, the combination of regional culture, and the establishment of a brand image of specialty products in western Hunan, so as to promote the packaging design of specialty products in western Hunan in an all-round way. To promote the aesthetic value, to meet the aesthetic requirements of consumers, to impress the consumers, to explore a new design idea for the packaging design of specialty products. Finally, the conclusion and prospect of the packaging design of native products in Western Hunan Province are given. Make the packaging design of native products keep pace with the times, do the national is the times, let Xiangxi native products to the world.
【学位授予单位】：沈阳建筑大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB482

【相似文献】