品牌调性下的手机材料品质感研究

发布时间：2018-03-24 23:31

本文选题：材料品质感　切入点：品牌调性　出处：《包装工程》2017年08期

【摘要】：目的针对产品材料品质感问题,以品牌调性为基础,研究材质材料选择和搭配的品质感设计方法。方法采用用户实证研究方法,以品牌调性定义的质感感性语义词为实验语义词,以市场调研而来的手机背壳热门材料或未来趋势材料为具体实验测量对象,对实验材料样本进行感官语义词测量,利用SD法分析实验数据,提出品质感提升的搭配设计方案。结论基于品牌调性,提升产品CMF品质感,使得产品CMF设计不仅满足了用户心理需求,而且增加了产品的品质感和品牌家族性。
[Abstract]:Objective to study the design method of quality sense of material selection and collocation on the basis of brand tonality. Taking the perceptual semantic words defined by brand tonality as experimental semantic words, taking the popular materials of mobile phone back shell or future trend materials from market research as the specific objects of experimental measurement, the sensory semantic words were measured on the samples of experimental materials. Using SD method to analyze the experimental data and put forward the design scheme of improving the quality sense of collocation. Conclusion based on brand tonality, enhance the quality of product CMF, make the product CMF design not only meet the psychological needs of users. And increased the quality of the product and brand familial.
【作者单位】：湖南大学汽车车身先进设计制造国家重点实验室;湖南大学设计艺术学院;
【基金】：国家科技支撑计划(2015BAH22F01) 国家自然科学青年科学基金项目(61402159) 汽车车身先进设计制造国家重点实验室自主课题
【分类号】：TB472

【参考文献】