非物质文化遗产保护视角下的红星宣纸防伪包装设计研究

发布时间：2018-04-02 02:14

本文选题：红星宣纸　切入点：非物质文化遗产　出处：《湖南工业大学》2017年硕士论文

【摘要】：传统手工技艺在商品经济的冲击下活力日渐消弥,但随着全球性文化遗产发掘和保护热潮的兴起,传统手工技艺又再一次走入了人们的视野中。我国历史悠久,各类文化遗产不胜枚举,成为中华民族“骄傲”的资本,但时至今日,大部分却面临着无以为继的困境。造成这种困境的原因主要有生态环境的变化、商品经济的冲击、古法工艺的传承等因素。安徽泾县的传统宣纸制造技艺于2006年被国家列入非物质文化遗产名录中,但同样也面临着严峻的生存与发展困境。本文从非物质文化遗产的保护角度看待我国传统手工艺传承与发展,以保护泾县红星宣纸为目的,以包装防伪设计为切入点,试图探索一条适合其发展的创新之路。本文在了解各国非物质文化遗产的保护措施和分析传统手工艺类非物质文化遗产的现状的基础上,通过实地考察、文献研读,对红星宣纸的起源、发展以及现状做出了相对完善的归纳整理。从原料短缺、人工缺乏、机械化时代冲击、市场秩序混乱等四个方面分析了阻滞宣纸技艺传承与发展的原因。结合常见的防伪手段,从文字、图形色彩三方面进行具体防伪方案研究,在优化防伪性能的同时重点突出品牌文化性,强调“红星宣纸”作为非物质文化遗产的传承性,更具特色地提出针对“红星宣纸”的防伪包装设计构思。在理论阐释的基础上,本文提出了一些具体的防伪设计策略与方法,比如:在文字设计方面,将名家为企业所题写的字进行拓印、变形、再设计,运用于新包装上以增强辨识度;图形设计上,利用定制的光敏或热敏油墨,印刷出具有宣纸制作技艺代表性的“108道工序图”;包装结构上采取毁坏性包装,其撕毁路线原型可以根据宣纸制作技艺中的“牵纸”步骤进行演变;包装铭牌纹样以青檀树叶为依据,为提高防伪性能定制为独特的左五右四造型叶瓣,青檀树叶下方刻上数字与字母结合的代码,每一个数字和字母都代表着相应的车间与生产日期;等等。本文没有停留于纯粹的“设计历史与理论”研究,而是结合红星宣纸包装设计的现状,力所能及地提出了一些包装防伪创新设计的思路、创意和技术,以期为红星宣纸的传承与发展提供一定的启示和借鉴。
[Abstract]:Under the impact of commodity economy, the vitality of traditional handicraft technology has gradually disappeared. However, with the rise of global cultural heritage excavation and protection upsurge, traditional handicraft technology has once again entered the people's vision. China has a long history. All kinds of cultural heritages are endless and become the "proud" capital of the Chinese nation. But today, most of them are faced with a dilemma that cannot be sustained. The main reasons for this dilemma are the changes in the ecological environment and the impact of the commodity economy. Traditional Xuan paper manufacturing techniques in Jing County, Anhui Province, were included in the national intangible cultural heritage list in 2006. However, it is also facing a severe dilemma of survival and development. This paper looks at the inheritance and development of Chinese traditional handicraft from the perspective of the protection of intangible cultural heritage, aiming at protecting Hongxing Xuan paper in Jingxian County, and taking packaging anti-counterfeiting design as the breakthrough point. On the basis of understanding the protection measures of the intangible cultural heritage of various countries and analyzing the present situation of the traditional handicraft intangible cultural heritage, through the field investigation, the literature study, the article tries to explore an innovative road suitable for its development. The origin, development and status quo of Red Star Xuan paper are summarized and sorted. From the shortage of raw materials, the lack of manpower, the impact of mechanized times, This paper analyzes the reasons for the inheritance and development of Xuan paper technology from four aspects, such as chaotic market order. Combined with common anti-counterfeiting means, the paper studies specific anti-counterfeiting schemes from three aspects: text, graphics and color. At the same time of optimizing anti-counterfeiting performance, emphasizing brand culture, emphasizing "Red Star Rice Paper" as the inheritance of intangible cultural heritage, putting forward the anti-counterfeiting packaging design idea for "Red Star Rice Paper" more characteristic. On the basis of theoretical explanation, In this paper, some specific anti-counterfeiting design strategies and methods are put forward, such as: in the aspect of character design, the characters written by famous people for enterprises are printed, transformed, redesigned and applied to the new packaging to enhance the degree of identification; By using customized Guang Min or thermosensitive ink, 108 process diagrams, which are representative of Xuan paper making technique, are printed, and destructive packaging is adopted in packaging structure, and its tearing route prototype can be evolved according to the "drawing paper" step in Xuan paper making technique. The packing nameplate pattern is based on the leaves of Pteranwood. In order to improve the anti-counterfeiting performance, it is customized as a unique left five-right four-shaped leaf flap, and the code of combining numbers and letters is engraved under the leaves of Rosewood. Each number and letter represents the corresponding workshop and production date; etc. This paper does not stop at the pure "design history and theory" research, but combines the current situation of the red star Xuan paper packaging design. In order to provide some enlightenment and reference for the inheritance and development of Red Star Xuan paper, this paper puts forward some ideas, originality and technology of packaging anti-counterfeiting innovative design.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TS766;TB482

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