牡丹元素在牡丹产品包装设计中应用的研究

发布时间：2018-04-13 21:47

本文选题：油用牡丹 + 牡丹文化　；参考：《西北农林科技大学》2017年硕士论文

【摘要】：丰富的牡丹元素是我国传统文化艺术十分重要的组成部分,是我国传统花卉文化的瑰宝,牡丹图案悠久的历史、日臻完善的发展也为中国牡丹艺术文化的持续繁荣奠定了坚实的基础。从古至今,我国各民族、各阶层、各地区人民对牡丹元素情有独钟,通过对牡丹元素的创新应用,把牡丹元素应用到牡丹产品包装设计中,不仅是牡丹产品包装设计的诉求,也是牡丹美丽姿态的再现。如此以来,牡丹更能以一种新的存在方式让民族文化得以延续。在政府、企业、科研单位的引导和支持下,油用牡丹产业获得了大力发展。形成了以油用牡丹种植为主,融入了牡丹文化,形成了集生产、加工、旅游为一体的新型发展模式。由此,油用牡丹产品的生产和市场投入也逐渐增多,但在其包装设计过程中,出现了结构单一、粗制滥造、创新不足的现象,缺少传统牡丹文化的融入及统一的包装设计标准。没有很好的将牡丹产品的特色和包装设计的功能结合起来。目前,关于牡丹元素在产品包装设计的研究较少,在实际应用中缺乏可以用于指导的相关理论和依据。本文介绍了油用牡丹产业概况;讨论了牡丹元素在牡丹产品包装设计的理论与方法;以现阶段市场上销售的牡丹产品包装设计为对象,建立了 AHP分析方法,得出现阶段值得借鉴的包装设计产品;为现代牡丹产品在包装设计上提出了一些可操作性建议。主要研究结果如下:1.介绍了目前国内外油用牡丹产业的现状、牡丹文化的发展、牡丹元素的应用领域及其相关成果。2.在了解牡丹传统文化和包装设计学科特点的基础上,对现有牡丹产品包装设计的品质和设计元素进行了评价,归纳出现阶段牡丹产品包装设计中存在的问题和不足,为牡丹产品包装设计提供了基础资料。3.讨论并分析了牡丹元素在牡丹产品包装设计中的理论与方法;在图案、色彩、文字、材料等方面系统阐述了牡丹元素与牡丹产品包装设计的耦合性,进一步提出了牡丹产品包装设计理论和方法。4.运用AHP分析法对现阶段的牡丹产品的包装设计进行了评价研究,验证了牡丹产品包装设计中的影响因子和牡丹图案,同时总结了牡丹产品包装设计的定位、指导思想、设计原则等内容。
[Abstract]:The rich peony element is a very important part of the traditional culture and art of our country, is the treasure of the traditional flower culture of our country, the peony pattern has a long history,The continuous development of Chinese peony art and culture has laid a solid foundation for the continued prosperity of Chinese peony culture.From ancient times to the present, the people of all nationalities, strata and regions in our country have a special love for the peony elements. Through the innovative application of the peony elements, the application of the peony elements to the packaging design of the peony products is not only the demand of the packaging design of the peony products,It is also the reproduction of the beautiful posture of peony.Since then, peony can make national culture continue in a new way.Under the guidance and support of the government, enterprises and scientific research units, the oil-used peony industry has been greatly developed.It forms a new development model, which is mainly oil peony planting, melts into peony culture and integrates production, processing and tourism.As a result, the production and market investment of oil peony products increased gradually, but in the process of packaging design, there appeared the phenomenon of single structure, shoddy construction, insufficient innovation, and the lack of integration of traditional peony culture and unified packaging design standard.There is no good combination of peony features and packaging design functions.At present, there is little research on the peony element in product packaging design, and there is no relevant theory and basis to guide it in practical application.This paper introduces the general situation of the oil peony industry, discusses the theory and method of the peony element packaging design in the peony product, and takes the peony product packaging design which is sold on the market at the present stage as the object, and establishes the AHP analysis method.Some practical suggestions are put forward for the packaging design of modern peony products.The main results are as follows: 1.The present situation of oil peony industry at home and abroad, the development of peony culture, the application field of peony elements and its related achievements.Based on the understanding of the traditional culture of peony and the characteristics of packaging design, the quality and design elements of the present packaging design of peony products are evaluated, and the problems and shortcomings in the packaging design of peony products at the present stage are summarized.It provides basic data for packing design of peony products. 3.This paper discusses and analyzes the theory and method of the peony element in the packaging design of the peony product, and systematically expounds the coupling between the peony element and the packing design of the peony product in the aspects of pattern, color, text, material, etc.Further put forward the theory and method of packaging design of peony products.The paper evaluates and studies the packaging design of peony products by using AHP analysis method, verifies the influence factors and patterns in the packaging design of peony products, and summarizes the orientation and guiding ideology of the packaging design of peony products.Design principles, etc.
【学位授予单位】：西北农林科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482

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