天津欧式特色街区旅游纪念品设计开发策略研究

发布时间：2018-04-14 01:36

本文选题：欧式街区 + 旅游纪念品　；参考：《天津理工大学》2017年硕士论文

【摘要】：从当前的形势发展来看,伴随着我国经济实力在全球进程中的突飞猛进,作为文化传播媒介之一的旅游产业正在潜移默化地扮演着重要角色。旅游是一种具有物质与精神双重属性的产物,而旅游纪念品作为承接这种概念的载体,其本质蕴含着特定的文化内涵及经济价值,因而在这样的属性条件下,这种产品不仅能够有效地提升旅游区的整体形象,而且还可以同时促进人文精神的渗透和历史文明的交融。作为中华人民共和国第三直辖市及被誉为“中国近代历史缩影”的天津,自19世纪60年代被划为西方列强租界所在地及华北地区最主要的通商海岸后,随着近100年的历史积淀,欧式洋楼的风格便造就了它中西兼容、古今合璧的特色城市面貌,而这其中所保留下来的欧式街区,不仅在当今时代的包装下形成了独特的文化底蕴,而且也在众多现代建筑的衬托下突显了少有的艺术风格。在这种特色形式下,为了打造“近代中国看天津”的旅游文化品牌,研究及开发一款专属欧式街区的特色旅游纪念品,一方面,能够在某种程度上有效地提升天津西洋建筑区域的吸引力和欣赏价值,另一方面,能够使其在这种产品研发的路径中更进一步地增强城市的文化效应和竞争实力。本课题基于天津的近代历史文化,以把握产品与文化之间的关系为切入点,采用实地调研、资料整理、案例分析等方法,对天津欧式特色街区旅游纪念品的开发进行深入研究。本文首先对城市文化与旅游纪念品之间的关系进行详细的论述,并以相关理论来进而强调当地文化和街区特色在旅游纪念品研发中的应用性;其次,通过市场调研,探析天津欧式街区所承载的历史文化,民俗工艺旅游纪念品的局限性,当今市场推广中所存在的问题,“近代中国看天津”的文化主流和天津欧式街区文化产品的受众主体;与此同时,以平面及产品设计理论为指导,对欧式街区旅游纪念品的创意元素、形态表现和包装原则展开研究;最后,为了使欧式特色街区纪念品逐步迈向品牌化,以及推动该产品在旅游市场中的普及和认知,进而摸索一条以当地政府和文化产业为引导,并结合传统与现代媒介形式的多样化宣传方法。基于此,本课题最终希望能以系统性的分析,为焕发天津欧式街区新时代的光彩,为旅游创意文化产业注入新的活力,从而提供参考性的创新式思路和理论依据。
[Abstract]:With the rapid development of China's economic strength in the global process, the tourism industry, as one of the cultural media, is playing an important role.Tourism is a product with both material and spiritual attributes. As a carrier of this concept, tourist souvenirs contain specific cultural connotations and economic values in nature.This product can not only effectively promote the overall image of the tourist area, but also promote the infiltration of humanistic spirit and the blend of historical civilization.As the third municipality directly under the Central Government of the people's Republic of China and known as "the epitome of the modern history of China", Tianjin has been designated as the location of the concessions of Western powers and the most important commercial coast in North China since the 1860s, with the accumulation of nearly 100 years of history.The style of European-style buildings has made it compatible with the East and the West, and the unique features of the modern and ancient cities, and the European-style blocks that remain among them have not only formed a unique cultural heritage under the packaging of the present era.It also highlights the rare artistic style against the backdrop of many modern buildings.In this unique form, in order to create a brand of tourism culture of "seeing Tianjin in Modern China", to study and develop a special type of tourist souvenirs dedicated to European neighborhoods, on the one hand,To some extent, it can effectively enhance the attraction and appreciation value of the western architectural area in Tianjin, on the other hand, it can further enhance the cultural effect and competitive strength of the city in the way of product development.Based on the modern history and culture of Tianjin, this paper takes the relationship between product and culture as the breakthrough point, adopts the methods of field investigation, data arrangement and case analysis, and makes a deep study on the development of tourism souvenirs in Tianjin's European characteristic streets.In this paper, the relationship between urban culture and tourism souvenirs is discussed in detail, and the application of local culture and district characteristics in tourism souvenirs is emphasized by relevant theories. Secondly, through market research,This paper probes into the historical culture, the limitation of folk handicraft tourism souvenirs, the problems existing in the present market promotion, the cultural mainstream of "seeing Tianjin in Modern China" and the main audience of the cultural products of Tianjin European blocks.At the same time, guided by the theory of plane and product design, the paper studies the creative elements, form expression and packaging principle of European district souvenirs.It also promotes the popularization and cognition of this product in the tourism market, and then explores a diversified propaganda method which is guided by local government and cultural industry and combines the traditional and modern media forms.Based on this, this paper hopes to analyze systematically, to radiate the brilliance of the new era of the European-style district in Tianjin, to inject new vigor into the tourism creative culture industry, and to provide the reference innovative thinking and theoretical basis.
【学位授予单位】：天津理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472

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