基于情感体验的儿童文具包装设计

发布时间：2018-04-19 11:56

本文选题：文具包装 + 情感体验　；参考：《湖南工业大学》2017年硕士论文

【摘要】：文具是儿童学习过程中必不可少的工具。目前市场上儿童文具品牌众多,包装形式琳琅满目。它们大多数过于强调包装的趣味性和娱乐性,不仅分散了儿童的学习注意力,还造成了大量的包装废弃物。因此,基于情感体验的、多元化儿童文具包装设计是十分必要的。让儿童在使用产品过程中获得愉快轻松的用户体验以及从中获取知识,从而也体现了人性化设计。课题研究在保证儿童文具包装安全性的基础上,从三个方面探索了儿童文具包装的情感化设计,以达到儿童在使用过程中的情感体验和心理满足。一是安全便利性原则,它是儿童文具包装设计优先考虑的设计因素,从儿童使用文具的行为特点出发,在包装材料、造型结构上进行设计,开启方式的设计不仅便于携带,而且开启省力;二是从儿童的心理特征出发,兼顾家长的需求,将益智教育元素与包装相结合,丰富包装的视觉形象设计,提高了儿童文具产品的亲和力;三是让儿童与包装进行互动,把包装废弃物制作成可重复利用的物品,提高了包装的趣味性和互动性。儿童文具包装的情感化设计,目的是尝试改变此类产品包装过度强调娱乐化的局面,为儿童文具包装提供了新的设计思路,满足了儿童及其家长对文具包装多元化、个性化的需求,也进一步推广了情感化包装设计理念。
[Abstract]:Stationery is an indispensable tool in children's learning process.At present, there are many brands of children's stationery on the market, packaging forms are dazzling.Most of them put too much emphasis on the fun and entertainment of packaging, not only distracting children from learning, but also causing a lot of packaging waste.Therefore, based on emotional experience, a variety of children stationery packaging design is very necessary.It also embodies humanized design by providing children with a pleasant and easy user experience and knowledge in the process of using the product.On the basis of ensuring the safety of children's stationery packaging, this paper explores the emotional design of children's stationery packaging from three aspects in order to achieve the emotional experience and psychological satisfaction of children in the process of use.The first is the principle of safety and convenience, which is the design factor of children's stationery packaging design priority. Based on the behavior characteristics of children's use of stationery, the packaging materials and modelling structure are designed, and the design of opening mode is not only easy to carry.Second, starting from the psychological characteristics of children, taking into account the needs of parents, combining educational elements with packaging, enrich the visual image design of packaging, improve the affinity of children stationery products;The third is to make children interact with packaging, and make packaging waste into reusable items, which improves the interest and interaction of packaging.The purpose of the emotional design of children's stationery packaging is to try to change the situation that the packaging of this kind of products overemphasizes the entertainment, which provides a new design idea for the children's stationery packaging, and satisfies the children and their parents' diversification of the stationery packaging.Personalized demand, but also further promote emotional packaging design concept.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TS951;TB482

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