服饰品包装可持续性设计研究

发布时间：2018-04-21 00:07

本文选题：可持续性 + 纺织材料　；参考：《西南交通大学》2016年硕士论文

【摘要】：当今我国服饰品行业占领着全球市场的两个“第一”：一是世界第一的“制造大国”,二是世界第一的“出口大国”。服饰品行业拥有如此巨大的发展空间,主要在于它能够满足人们尤其是女性追求美观、追求时尚、追求变化的心理,而导致女性成为其最大的消费人群。服饰品制造与销售市场的蓬勃发展,必然带动包装技巧与艺术的不断革新,而快餐式盲目追求利益最大化的设计生产模式,不可避免会出现山寨抄袭、“崇洋”包装、粗放铺张等问题。通过对服饰品包装设计市场的研究、收集和发现,目前包装设计主要存在的问题是低层次塑料包装制品的泛滥成灾,金属、木质包装材料浪费较大、回收二次利用较难,缺乏可持续性。本文通过对国内外服饰品包装市场现状调查分析,结合纺织材料的本质优势,通过对纺织材料的纤维及色彩进行研究和选取,具体参与设计制作针对服饰产品的纺织材料包装的方法,分析总结出现有的服饰品包装设计缺乏可持续性,提出两种针对性的解决方法,既结构设计简约化和功能设计多样化。通过纺织材料在结构简约化、功能多样化方面的实施,使之具有可持续性。纺织材料运用在服饰品包装中的可持续性研究使包装反复利用、减少浪费,提升消费者对品牌的记忆度,增加品牌附加值,为设计制造提供有效参考。
[Abstract]:Nowadays, China's clothing and jewelry industry occupies two "first" positions in the global market: one is the largest manufacturing country in the world, the other is the world's largest "export country". Clothing jewelry industry has such a huge space for development, mainly because it can meet the people, especially women, the pursuit of beauty, the pursuit of fashion, the pursuit of change of psychology, leading to women become its largest consumer crowd. The vigorous development of clothing accessories manufacturing and marketing market will inevitably bring forth continuous innovation of packaging skills and art. However, the design and production mode of fast food type blindly pursuing the maximization of benefits will inevitably appear copycat copying, "Chongyang" packaging, A problem of extensive exaggeration, etc. Through the research on packaging design market of clothing ornaments, it is found that the main problems in packaging design at present are the overflowing of low level plastic packaging products, the waste of metal and wood packaging materials, and the difficulty of recycling and reusing. Lack of sustainability. Based on the investigation and analysis of the present situation of clothing jewelry packaging market at home and abroad and the essential advantages of textile materials, this paper studies and selects the fibers and colors of textile materials. Taking part in the design and manufacture of textile packaging for clothing products, this paper analyzes and summarizes the lack of sustainability in the packaging design of clothing ornaments, and puts forward two targeted solutions, namely structural design simplification and functional design diversification. Through the implementation of structural simplification and functional diversification of textile materials, it is sustainable. The research on the sustainability of textile materials used in clothing jewelry packaging makes packaging reuse, reduces waste, promotes consumers' memory of brands, increases brand added value, and provides effective reference for design and manufacture.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TB482

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