基于形状语法的泛族群产品造型演进设计

发布时间：2018-04-30 19:25

本文选题：形状语法 + 产品识别　；参考：《南京航空航天大学》2017年硕士论文

【摘要】：在这个生产力过剩、产品同质化较为严重的时代,如何塑造独特的产品形象,能够使其既有自身的识别度又能满足个性化消费的需求?这是值得思考和研究的问题。在设计方法研究领域,针对产品识别设计的研究主要集中在显性与隐性识别要素及其对应关系,对于如何应用识别要素进行产品造型演进的研究还不深入,本文在这样的背景下尝试提出一种设计的改进方法,一方面利用形状语法辅助设计,降低产品造型设计的主观性,另一方面尝试解决产品识别设计中造型延续性与创新性之间的矛盾。该方法将产品族与泛族群的概念相结合,运用形状语法进行造型推演,以大众高尔夫品牌为研究对象,尝试进行大众高尔夫品牌电动乘用车的创新设计。首先基于形状语法与产品识别理论对前脸造型进行元素分析,随机重组待研究的样本,再通过联合分析法(Conjoint analysis)获得造型元素对于品牌形象识别的权重与贡献度。对于权重值高的造型元素应用形状语法的修改规则进行造型演进,对于权重值低的则应用泛族群概念,提取新的形状语法规则并应用到产品造型设计中。具体可以通过对目标对象的泛化,扩充参考范围,提取新的造型元素进行对语法规则的扩充,形成较为新颖的方案,同时兼顾电动乘用车的造型特点,从而生成具有大众高尔夫风格的电动乘用车前脸造型概念设计方案。文末给出了一个参与导师的实际工业设计课题案例,该课题运用了上述研究的部分方法,达到了较为满意的设计效果,进一步验证了该产品识别改进方法的可行性。
[Abstract]:In this era of excess productivity and more serious product homogenization, how to create a unique product image can make it have its own recognition and meet the needs of personalized consumption? It is a problem worth thinking and studying. In the field of design method research, the research on product identification design focuses on dominant and recessive. The study of identifying elements and their corresponding relationships is not thorough in the study of how to apply the identification elements to the evolution of product modeling. In this context, this paper tries to propose an improved method of design. On the one hand, it uses the shape syntax aided design to reduce the subjective of the product modeling design. On the other hand, it tries to solve the product identification design. The contradiction between type continuity and innovation. This method combines the concept of the product family and the pan ethnic group, uses the shape grammar to carry on the modeling and deduction, takes the Volkswagen Golf brand as the research object, tries to carry on the innovative design of the Volkswagen Golf brand electric passenger car. First, it is based on the shape grammar and the product recognition theory to the front face modeling. Element analysis, randomly reorganizing the samples to be studied, and then using the joint analysis (Conjoint analysis) to obtain the weight and contribution of the modeling elements to the brand image recognition. The grammatical rules are applied to the design of product modeling, which can be made by the generalization of the target object, the extension of the reference range, the expansion of the new modeling elements to the grammatical rules, and the formation of a more novel scheme. At the same time, the modeling features of the electric vehicle are taken into consideration, thus generating the front of the electric passenger car with the style of the public golf. At the end of the paper, a case of the actual industrial design project involved in the tutor is given. The subject uses some of the methods mentioned above to achieve a satisfactory design effect, and further validates the feasibility of the improved method for the product identification.

【学位授予单位】：南京航空航天大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472

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