中国传统文化元素在3C产品设计中的应用研究

发布时间：2018-05-07 08:02

本文选题：全球化 + 本土化　；参考：《山东建筑大学》2014年硕士论文

【摘要】：“第一流的产品必定反映文化的基本特征”,全球化“文化浪潮”的激起,具有地域特色的传统文化元素的设计已成为当今设计发展的主流趋势。中国传统文化元素在全球范围内具有一定的影响作用,在当今文化大融合的背景下,中国传统文化已成为必要的部分,融入中国传统文化的设计定会为全球化设计增添色彩。中国传统文化博大精深,无论其物质元素还是精神元素都对当今设计有指导作用,利用好中国传统文化元素,做出中国风格的设计成为中国设计师迫切的愿望。 3C产品(Computer, Communication, Consumer Electronics)是现代生活方式的代表产品,与我们生活息息相关,并向可穿戴的趋势发展。但由于绝大多数缺乏文化的有效渗透,使得人们在使用时总是缺少归属感。失去文化的产品只能是机械的,将传统文化元素融入3C产品的趋势正在悄然形成,传统文化元素的生动运用为3C产品迎来了一股新风,让3C产品从呆板、冷漠的形象中解脱出来,创造了文化科技的新典范。本文首先从全球化与本土化的高度层面探讨中国传统文化元素,通过分析处于全球设计前沿国家的设计特征,提炼出精简的设计主流价值观与时尚观,与传统文化元素的技巧运用相比,更重要的是站在全球主流审美观的角度去造物。然后,本文从精神文化元素和物质文化元素两个方面着手并结合传统造物思想对中国传统文化元素的影响特性进行提炼,寻找中国传统文化元素的精髓本质。通过分析全球化诉求下设计的“中国型”,提出传统文化元素与现代设计的有机融合的方法。最后,本文从感官层面、文化层面及行为层面得出一套有机、整体的方案并应用于3C产品设计中。
[Abstract]:"First-class products must reflect the basic characteristics of culture", the globalization of "cultural wave", the design of traditional cultural elements with regional characteristics has become the mainstream trend of design development. The elements of Chinese traditional culture have a certain influence on the whole world. Under the background of the cultural amalgamation, Chinese traditional culture has become a necessary part, and the integration of the design of Chinese traditional culture will certainly add color to the global design. Chinese traditional culture is extensive and profound, regardless of its material element or spirit element all have the instruction function to the present design, make good use of the Chinese traditional culture element, make the Chinese style design become the Chinese designer's urgent desire. 3C products such as computer, Communication, Consumer Electronics are the representative products of modern life style, which are closely related to our life and develop towards wearable trend. However, because of the lack of cultural penetration, people always lack a sense of belonging. The products that lose their culture can only be mechanical. The trend of integrating traditional cultural elements into 3C products is quietly forming. The vivid use of traditional cultural elements has ushered in a new trend for 3C products, allowing 3C products to change from rigid to rigid. Released from the image of indifference, the creation of a new model of cultural science and technology. Firstly, this paper discusses the elements of Chinese traditional culture from the high level of globalization and localization. By analyzing the design characteristics of the countries at the forefront of global design, this paper abstracts the streamlined mainstream values and fashion views of design. Compared with the use of traditional cultural elements, it is more important to create from the perspective of global mainstream aesthetics. Then, this article starts from the spiritual culture element and the material culture element two aspects and unifies the traditional creation thought to carry on the refinement to the Chinese traditional culture element influence characteristic, seeks the essence essence of the Chinese traditional culture element. By analyzing the "Chinese type" of design under the demand of globalization, this paper puts forward the method of organic integration of traditional cultural elements and modern design. Finally, an organic and integral scheme is obtained from sensory, cultural and behavioral aspects and applied to 3C product design.
【学位授予单位】：山东建筑大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472

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