儿童塑料玩具的无障碍包装设计研究

发布时间：2018-05-21 10:11

本文选题：玩具包装 + 塑料玩具　；参考：《天津科技大学》2017年硕士论文

【摘要】：随着我国人民生活水平的日益提高,消费者能够有机会能够享受到更加优质的产品与服务,因此人们对儿童的关爱也愈发强烈,儿童玩具和包装行业也应该与时俱进,为他们提供更加优质的玩具和包装制品。塑料玩具的无障碍包装是根据现有市场上各类同类产品的不足,提出的更加科学、便利、安全、环保和人性化的全新的设计理念。现有的塑料玩具包装制品常常由于不合理的包装结构和材料,可能作为一种潜在威胁对儿童造成不同程度的伤害,同时也因为过度包装和材料使用不当或不符合标准而浪费资源,并破坏生态环境。儿童作为社会中的一类弱势群体,理应得到更多的关怀,塑料玩具是各年龄段儿童中都常见的玩具类型,也是相对于其他类型玩具来说具有一定的特殊性和危险性的玩具。通过研究儿童玩具的无障碍包装设计,不仅仅能为玩具包装设计提供一定的理论的参考意义,同时也具有潜在的市场价值。本文分析了儿童塑料玩具包装的背景、研究意义和研究目的,同时简单阐述了无障碍设计的定义和理念,随后说明了无障碍包装设计的具体功能特点和注意事项,分析了包装与消费者身心状态的关系,儿童塑料玩具包装设计相关的儿童乃至家长的身心特征、审美需求及购买动机,并提出了包装生产,使用,废弃过程中无障碍的三个原则,并对儿童塑料玩具包装的视觉元素和行为导向的设计方式提出了具体的解释,论述了塑料玩具无障碍包装设计的具体思路和方法。最终列举了现在市场上儿童塑料玩具包装设计所存在的问题,并提出了不仅符合儿童身心发展,同时也符合科学性、美观性、安全性的无障碍包装设计。通过此项研究,笔者希望能对现在儿童塑料玩具包装的设计提供相关的理论支持与帮助。
[Abstract]:With the improvement of our people's living standards, consumers can have the opportunity to enjoy better quality products and services. Therefore, people's love for children is becoming stronger, and children's toys and packaging industries should also keep pace with the times. To provide them with better quality toys and packaging products. The barrier-free packaging of plastic toys is a new design concept of science, convenience, safety, environmental protection and humanization according to the shortage of similar products in the existing market. Existing plastic toy packaging products often cause varying degrees of harm to children as a potential threat due to unreasonable packaging structures and materials. It also wastes resources and destroys the environment because of improper or substandard use of packaging and materials. Children, as a kind of vulnerable group in the society, deserve more attention. Plastic toys are common toy types in children of all ages, and they are also special and dangerous toys compared with other types of toys. By studying the barrier-free packaging design of children's toys, it can not only provide some theoretical reference for toy packaging design, but also have potential market value. In this paper, the background, significance and purpose of children's plastic toy packaging are analyzed. At the same time, the definition and concept of barrier-free design are briefly described, and then the specific functional features and precautions of barrier-free packaging design are explained. This paper analyzes the relationship between packaging and consumers' physical and mental state, the physical and mental characteristics, aesthetic demand and purchase motivation of children and even parents related to the packaging design of children's plastic toys, and puts forward the production and use of packaging. In this paper, three principles of barrier-free in the process of waste are put forward, and the visual elements and behavior-oriented design methods of plastic toy packaging for children are explained, and the concrete ideas and methods of designing barrier-free packaging for plastic toys are discussed. Finally, the paper lists the problems existing in the packaging design of children's plastic toys in the market, and puts forward the barrier-free packaging design which not only accords with the children's physical and mental development, but also conforms to the scientific, beautiful and safe packaging design. Through this study, the author hopes to provide relevant theoretical support and help for the design of children's plastic toy packaging.
【学位授予单位】：天津科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482

【参考文献】